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Theory
A broad explanation for why or how things happen.
Case Study
Deep study of one person or a small group; good for rare cases.
Survey
Collects information from many people quickly.
Correlation vs. Causation
Related variables don't prove one causes the other; shows a relationship but not cause-and-effect.
Correlation
Shows a relationship between two variables.
Positive Correlation
Both variables increase or decrease together.
Negative Correlation
One variable increases while the other decreases.
Experimental Research
The only method showing cause and effect.
Independent Variable
The factor the researcher changes to test its effect; what the researcher changes (the cause).
Dependent Variable
The outcome measured to see if it changes from the independent variable; what's measured (the effect).
Control Group
Receives no treatment; used for comparison.
Double-Blind Study
Neither researchers nor participants know group assignments, reducing bias.
Random Sampling
Everyone in a population has an equal chance to be chosen.
Behavioral Theory
Personality develops from rewards/punishments.
Behaviorism (John Watson)
Psychology should study observable behavior, not thoughts or feelings.
Learning
A lasting change in behavior or understanding due to experience.
Classical Conditioning
Learning by association (Pavlov's dogs).
Conditioned Stimulus
A learned signal that triggers a response (e.g., bell causes dog to salivate).
Unconditioned Stimulus
Something that naturally causes a response (food → salivation/drool).
Conditioned Response
The learned reaction (salivating to the bell).
Operant Conditioning
Learning through rewards and punishments.
Reinforcement
Increases behavior.
Punishment
Decreases behavior.
Positive Reinforcement
Adding something pleasant to increase behavior (praise, rewards).
Negative Reinforcement
Removing something unpleasant to increase behavior (seatbelt beeping stops).
Phrenology
Outdated idea linking skull bumps to personality traits.
Humanistic Theory (Carl Rogers & Abraham Maslow)
People are naturally good and capable of growth.
Maslow's Hierarchy of Needs
Physiological → safety → love/belonging → esteem → self-actualization.
Physiological Needs
Basic life needs like food, water, shelter.
Self-Actualization
Reaching your full potential and finding meaning or purpose.
Internal Locus of Control
Believing your actions shape your success.
Intrinsic Motivation
Doing something for personal satisfaction.
Extrinsic Motivation
Doing something for rewards or to avoid punishment.
Anorexia Nervosa
Refusal to eat and distorted body image.
Bulimia Nervosa
Bingeing followed by purging.
Bisexuality
Attraction to both men and women.