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Elements of a qualitative paradigm (Silverman, 2000:8)
- the use of qualitative data and the analysis of words which are not reducible to numbers
- the use of more ‘naturally’ occurring data collection methods that more closely resemble real life (compared to other possibilities, such as experiments) — this develops from the idea that we cannot make sense of data in isolation from context
- an interest in meanings rather than reports and measures of behaviour or internal cognitions
- the use of inductive, theory-generating research
- a rejection of the natural sciences as a model of research, including the rejection of the idea of the objective (unbiased) scientist
- the recognition that researchers bring their subjectivity (their views, perspectives, frameworks for making sense of the world; their politics, their passions) into the research process; this is seen as a strength rather than a weakness