Chapter 1: Introduction to Digital Technology and Society

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Last updated 4:45 AM on 8/28/26
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13 Terms

1
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Digitalisation

  1. use digitech to transform business models & processes

  2. enhances efficiency, value creation, and customer experiences

  3. Key aspects:

  • automation

  • data utilization

  • customer experiences

  • innovation

  1. digitilization is not digitization (converts physical info to digital)


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Digital Society

  1. use of digitech in life

  2. new infrastructure: energy, internet, telecom, e-commerce

  3. Transforms: work, communication, services, transactions


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Characteristics of Digital society

  1. High connectivity (internet and devices)

  2. use of AI and automation

  3. data-driven decision-making

  4. role of social media

  5. digital inclusion vs. inequality


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Digital Citizenship

  1. Rensponsible and ethical use in online communities

  2. Key elements: [DiaRasaSayaCumaDumb]

  • digital literacy & etiquete

  • rights & rensponsibilities

  • safety & security

  • communication& well-being

  • digital laws


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Importance of Digital Citizenship

  1. ensures online safety

  2. encourages respectful online behaviour

  3. empowers informed participation

  4. reduces digital divide


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Open Governement

  1. transparent, accountable, and participatory governance

  2. Principles: transparency, public particpation, accountability, collaboration

  3. Tools: open data, digital platforms, concultations, FOI laws


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Benefits of Open Government

  1. build trust with citizens

  2. improves efficiency and services

  3. encourages innovation

  4. empowers citizens


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Open Innovation

  1. leverages external ideas for internal innovations

  2. Types; Inbound, Outbound, Coupled

  3. Examples: P&G, LEGO ideas, Tesla


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Benefits & Challenges of Open Innovation

  1. benefits:

  • faster innovation

  • cost-effective

  • diverse expertise

  1. challenges:

  • IP mangement

  • trust & integration

  • cultural shifts


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Closed Innovation

  1. Innovation through internal R&D and resources

  2. Features: Secrecy, IP protection, full ownership

  3. Examples: Apple (early), Pfizer, Boeing, Sony


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Social Media Overview

  1. enabling content creation and interaction

  2. Features; Real time communication, User-generated content, community building


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Types & Uses of Social Media

  1. Types:

  • Networking — Facebook, LinkedIn

  • Media sharing — Instagram, TikTok

  • Microblogging — Twitter

  • Discussion forum —Reddit, Quora

  • Messaging — WhatsApp

  1. Users:

  • Communication

  • Branding & Marketing

  • Activism

  • Entertainment


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Advantages & Challenges of Social Media

  1. Advantages:

  • Global connectivity

  • real-time info sharing

  • marketing potential

  1. Challenges:

  • privacy issues

  • misinformation

  • mental health concerns

  • cyberbullying