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Perception
giving meaning to what we sense
Bottom-Up Processing
taking sensory info and then assembling and integrating it
Top-Down Processing
using models, ideas, and expectations to interpret sensory info
Schemas
a mental framework that helps people organize and interpret info and make sense of the world around them
Perceptual Set
a mental predisposition to perceive one thing and not another; context, motivation, emotion
Attention
the cognitive process of selectively focusing on one aspect of the environment while ignoring other stimuli
Selective Attention
focusing our conscious awareness on a particular stimulus
Cocktail Party Effect
the ability to focus one’s attention on a particular stimulus while filtering out a range of other stimuli
Inattentional Blindness
failing to see visible objects when attention is focused elswhere
Change Blindness
failing to notice changes in the environment
Gestalt Psychology
a school of thought that proposes all objects and scenes can be observed in their simplest forms
Closure
the brain mentally fills in gaps to perceive incomplete objects as whole, unified figures (top-down)
Figure and Ground
organization of the visual field into objects/figures that stand out from their surroundings
Proximity
group objects that are close together as being part of the same group
Similarity
objects similar in appearance are percieved as being part of the same group
Binocular Cues
depth cue that depends on the use of two eyes
Convergence
the inward turning of both eyes when focusing on a nearby object
Retinal Disparity
binocular cue for perceiving depth by comparing the retinal images
Monocular Cues
depth cue that is available to either eye
Relative Clarity
the clearer an object appears on the retina, the closer it is perceived to be
Relative Size
monocular depth cue where you perceive depth with one eye
Texture Gradient
monocular visual effect that creates illusion of depth and 3D by making it appear as if objects are denser and more compressed as they move away from viewer
Linear Perspective
visual cue that helps people perceive depth in a 2D image
Interposition
a monocular cue where when one object partially blocks another, the object that is being blocked is perceived as being farther away
Perceptual Constancies
ability to perceive objects as unchanging even as illumination and retinal images change
Apparent Motion
the optical illusion of perceiving movement in a stationary object or series of stationary objects
Concept
a mental grouping of similar objects, events, ideas, or people
Prototype
“ideal” image that comes to mind when thinking about a particular group of things
Assimilation
cognitive process where new info is integrated into existing schemas without altering them (ex: when encountering a new animal, you try to find a place for it in your existing schema)
Accommodation
if you can’t assimilate, you alter your schema to include the new info
Executive Functions
set of mental skills that help manage/control behavior, thoughts, and emotions in order to achieve goals
Algorithm
methodical, logical rule/procedure guarantees a solution to a problem
Heuristic
simple thinking strategy that allows efficient judgement/problem solving, but doesn’t guarantee a solution
Representative Heuristic
estimating likelihood of events in reference to how closely they resemble a particular prototype
Availability Heuristic
estimating likelihood of event based on how readily something comes to mind
Mental Set
tendency to persist in using the same problem strategy that worked in the past
Priming
the activation, often unconsciously, of particular associations in memory
Framing
the way an issue is presented/worded can impact how people respond
Gambler’s Fallacy
the mistaken belief that if something happens more frequently than normal, it’ll happen less frequently in the future and vice versa
Sunk-Cost Fallacy
cognitive bias where individuals continue to invest in something because they’ve already invest in it, even if it isn’t rational anymore
Functional Fixedness
inability to recognize novel uses for an item and only see it for common purpose
Creativity
ability to produce ideas that are novel and valuable
Divergent Thinking
expanding the number of possible problem solutions
Convergent Thinking
narrows down the solutions to the single best option
Explicit Memory
memory of facts and experiences you can consciously recall and describe
Episodic Memory
fo personal experiences/episodes in life
Semantic Memory
for facts, meanings, general knowledge, not tied to personal experiences
Implicit Memory
happens without conscious awareness
Procedural Memory
type of implicit memory of how to do things - motor skills/habits
Prospective Memory
memory for things you need to do in the future
Long-Term Potentiation (LTP)
increase in cell’s firing potential after brief, rapid stimulation - neural basis for memory
Working Memory
newer understanding of short-term memory - adds conscious, active processing of incoming auditory/visual info retrieved from long-term memory
Visuospatial Sketchpad
stores visual/spatial info
Long-Term Memory
relatively permanent and limitless storehouse of the memory system, which holds knowledge, skills, and experience over long periods of time
Multi-Store Model
sequence of three distinct storage systems: sensory memory, short-term memory, and long-term memory
Sensory Memory
very brief storage of sensory info (sights, sounds, smells) right after it’s perceived; lasts a few seconds or less
Central Executive
controls attention and coordinates activities of phonological loop and visuospatial sketchpad
Phonological Loop
deals with spoken and written words
Iconic Memory
a type of sensory memory for visual info, only lasts fraction of a second
Echoic Memory
a type of sensory memory for auditory info; lasts 3-4 seconds
Shallow Processing
encoding info on surface level, focus on simple features, not effective for long-term memory
Deep Processing
encoding info by thinking about meaning/connections to what you know, better for memory
Automatic Processing
happens without effort/conscious thought
Effortful Processing
requires attention/conscious effort - learning new/complex info
Encoding
the process of getting information into the memory system (creating file)
Storing
the process of retaining info over time (putting the file somewhere)
Retrieval
the process of getting info out of memory storage (finding the file)
Structural Processing
focus on physical appearance of words (shallow)
Phonemic Processing
focus on sound of word (shallow)
Semantic Processing
involves thinking about meaning of word and connecting concepts (deep)
Mnemonic Devices
memory aids, especially techniques using vivid imagery/organizational methods (ex: HOMES)
Method of Loci
mnemonic device where person associates info with specific locations in a familiar mental space
Chunking
organizing items into familiar, manageable units, often automatically
Categories
mental groupings of similar objects, ideas, or people that help us organize and understand the world
Hierarchies
system that ranks concepts, ideas, or individuals from highest to lowest based on importance or level
The Spacing Effect
tendency for distributed study/practice to yield better results
Massed Practice
study method where practice is concentrated into one long session with little to no breaks
Distributed Practice
where study or practice sessions are spread out over time, rather than all at once
Serial Position Effect
tendency to recall items at the beginning (primacy effect) and end (recency effect) of a list better than those in the middle
Primacy Effect
tendency to better remember information presented at the beginning of a sequence
Recency Effect
tendency to remember the most recent items in a sequence better than earlier ones
Short-Term Memory
memory that holds a small amount of info for a short time (20-30 sec)
Working Memory
short-term memory that involves actively manipulating/working with info held temporarily
Maintenance Rehearsal
repeating info over and over to keep it in short-term memory longer
Elaborative Rehearsal
connecting new info to existing knowledge to help transfer to long-term memory
Autobiographical Memory
memory of personal life events and experiences
Retrograde Amnesia
loss of memories from before a brain injury - disorder
Anterograde Amnesia
inability to form new memories after brain injury - disorder
Alzheimer’s Disease
progressive disease causing memory loss and cognitive decline, mostly in older adults - disorder
Infantile Amnesia
inability to recall memories from early childhood (3-4) - phenomena
Recall
retrieving info from memory without any cues or prompts
Recognition
identifying info that you previously learned when you encounter it again
Retrieval Cues
stimuli that help you recall information from long-term memory
Context-Dependent Memory
activation of memory when one returns to the original encoding setting
Mood-Congruent Memory
the tendency to recall experiences that are consistent with one’s good or bad mood
State-Dependent Memory
tendency to recall experiences that are consistent with the state in which a person was at time of encoding
Testing Effect
enhances memory after retrieving, rather than simply rereading info
Meta Cognition
thinking about thinking; ability to reflect on and understand your own thought processes/learning strategies
The Forgetting Curve
graph that shows how info is lost over time when there is no attempt to retain it; rapid at first, then levels off
Encoding Failure
occurs when info never enters long-term memory because we don’t pay enough attention to it or fail to process it deeply enough at time of learning