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Operation
The process through which people, capital, and material are combined to produce the services and goods consumed by the public
Goods
Articles of trade, merchandise, or wares.
Manufacturing
A specific term referring to the production of goods
The service sector
An important and growing segment of the global economy
The operations function includes
Accounting, finance, marketing, information systems, engineering, and human resource management.
Strategy
Consists of the organizational goals and the methods for implementing the goals, called key policies
Strategy defines
How the organization chooses to compete within the framework dictated by the external environment
A plan
The method for allocating the organization’s resources in relation to opportunities and problems present in the environment
Organizations that are successful in the twenty-first century will develop
An external understanding of global marketing, distribution, systems, financial and capital markets, accounting, and operations rather than national strategiesE
Elements of external competition affected by operations
Product performance, product quality, efficiency, and delivery lead time
Ethics
A sense of what is right and wrong that guides behavior
Ethical behavior
A corporate issue that affects the company’s bottom line
Attempting to maximize short-term earnings to the stockholder per share by cutting corners on plat safety or environmental compliance
Actions that separate management from labor, the consumer, and the general public
Sustainablility
The ethical issues an organization faces to balance financial performance while maintaining social responsibility standards and a responsible environmental profile
Sustainability considers the ____-term benefits of actions over any ____-term cost savings
long; short
The sustainability of operations involves
Improving efficiency to reduce costs, utilize available capacity, and achieve business objectives.
What does efficient use of resources mean?
Getting as much positive return from them as possible
How does teamwork in operations benefit or add value to customers?
Teamwork in operations benefits the customer when coordinated decisions within an organization produce high-quality products that customers value.
The management of inventory is important to producers of goods and producers of services, but ______________.
Usually service businesses do not have physical inventories
Why are team-oriented operations essential today?
Because cooperation is necessary for solving quality and productivity problems to remain competitive in an increasingly global marketplace
Which unique characteristic makes a business process key in any organization?
It is cross-functional.
Which type of decision-making can result in more cross-functional teams?
Decentralized
Job markets have shifted between countries for manufacturing, technology, engineering, and management jobs over the past decades.
What has been a driving force in the global job market?
Labor costs
Many automotive manufacturers have factories in multiple countries. Vehicle designs and safety specifications are different from country to country.
In which country would you expect to see stronger safety regulations for automobiles?
United States
A pharmaceutical sales company needs to replace its company cars. One car company quoted a price 15% lower than its competitor. The pharmaceutical company considered total expected costs of ownership, including purchase price, fuel efficiency, ergonomic comfort, end-of-life resale value, and warranty costs, and went with the higher-priced competitor to achieve _____.
Long-term benefits
Product design
The determination of the characteristics, features, and performance of the product
Product technology
The application of knowledge to improve the product
Process design
Describes how a product is made
Process technology
The application of knowledge to improve a process. It affects how a product is produced, but it may have little, if any, impact on the product's features and function
What is concurrent engineering?
An approach where product design and process design are completed simultaneously by the same collaborative group to develop high-quality designs quickly
Why does modern labor generally support productivity improvements?
Because greater efficiency provides job security against global competition and allows for non-inflationary wage increases.
What is the primary benefit of decentralizing decision-making in an organizational structure?
It creates a leaner structure with fewer hierarchical levels, allowing cross-functional teams to resolve problems faster and make decisions based on broader corporate interests rather than isolated functional silos.
How is an organization's strategy typically communicated and decided upon for implementation?
Through the annual budgeting and planning process.
Which of the following best describes a 'business process'?
A cross-functional set of work activities with preferred order, inputs, and outputs that add value to the customer
A fast-food restaurant decides to change how it cooks its burgers from frying to grilling, but uses the exact same meat and bun. What kind of change is this?
Process design change
What is a primary advantage of organizing by business process rather than traditional business functions?
It speeds up decision-making and focuses attention on activities that customers value
In the context of operations, when is 'value' successfully added?
When consumers are willing to pay more finished good than the total cost of inputs required to make it
What was a primary initial motivation for organizations to outsource jobs to countries like China, and what is a subsequent trend as labor costs in those countries increase?
Easing cost constraints; some jobs are returning to the United States or moving to other low-cost countries
When determining whether to outsource operations, which of the following sets of factors, traditionally used to define project success, does an organization most likely consider?
Time, cost, scope, and quality
What is the definition of a competitive advantage?
A capability that customers value which gives an organization an edge against its competition
Key business processes are cross-functional. This means an operations manager designing processes to improve competitive capabilities would need to work closely with:
Counterparts in other internal disciplines, such as accounting, marketing, or information systems
In a SWOT analysis, what does an organization evaluate to understand its internal environment?
Strengths and Weaknesses
Which concept enables firms to design, produce, and quickly deliver products that meet specific customer needs at a price rivaling mass production?
Mas customization
When measuring the competitive priority of 'Product quality', how does the customer generally define it?
Fitness for use
How does an automotive industry manage to bring down the initially high cost of airbags (estimated at $600–700 each)?
Through better design, economies of scale, and productivity improvements
Lesson 2.2: Key Business Processes