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What are some typical blog topics? (6)
Personal finance and development, health and fitness, beauty and fashion, food, film, literary and more
What is the purpose of a blog?
The purpose of a blog can be to connect you to a relevant audience and to inform the audience of a personal thought or experience. However, if the blog is promotional, the purpose can be to persuade.
What is the effect that a strong and catchy headline can have?
A strong headline is used to grab the reader's attention and arouse curiosity.
Why is a blog usually written in the first person?
As a blog is generally personal, relaying an experience or thought, the first person narrative structure helps to achieve the purpose of the text, and connect the writer to the audience.
How does the writer typically use language in a blog?
A blog will normally utilize an informal register and adopt a more conversational tone, using colloquial language. However, as a blog is often niche and audience specific, the frequency of the language used isn’t necessarily going to be high, and will often contain jargon and field specific lexis.
Who is the audience of a blog?
The audience of a blog is largely dependant on the topic in which the text covers which can be niche and specific, or general and wider-reaching.
How can the writer engage the audience?
the writer can use rhetorical devices and other descriptive and narrative language features to engage the audience.
How should a blog post be structured?
Start with an intriguing title and punchy first line. The main point should be discussed in the first paragraph, being the first thing readers see making them want to read on. The writer should then add any extra details in the following paragraphs which are often short in length for added readability.
What features can the writer include that characterises a blog post?
The writer should include lists and bullet points, insightful links, and encourage audience engagement by asking them to comment and subscribe.
What pronouns should be used in a blog post?
As a blog is conversational, ensure to use first person pronouns, and even second person pronouns to directly address the audience.
Register in blogs
The register used in a blog post in dependant upon the texts context, therefore the writer should adopt the use of contractions to create an informal to semi-formal register.
What text conventions can the writer utilize to convey personal opinion?
The writer is able to include their personal opinion through the use of persuasive and emotive language techniques.
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