buad332 exam 1 questions
Call Kai
Learn
Practice Test
Spaced Repetition
Match
Flashcards
Knowt Play1/23
There's no tags or description
Looks like no tags are added yet.
Name | Mastery | Learn | Test | Matching | Spaced | Call with Kai | Chat |
|---|
No analytics yet
Send a link to your students to track their progress
24 Terms
at which stage of the consumer buying decision process is cognitive dissonance relevant
post purchase behavior
If I’m in sales, and I need to talk to the CEO at my customer to convince them to purchase my product, then the CEO’s administrator plays what “role” in the Buying Center?
gatekeeper
True or False: Business Buying is typically more complex than Consumer Buying
True
Forces close to the company, including suppliers, marketing intermediaries, customers, and competitors make up the firm’s:
Microenvironment
In 1998, Walt Disney Company introduced a cruise line. Disney’s goal was to attract its current customer base to this new product offering. For Disney, this was an example of growth through:
Diversification
Cumulative brand value residing in the world’s top 100 brands is:
$3.5+ trillion
Which one is NOT a 5 Ps of Marketing in BUAD332?
profit
Carson has come into some money. She now has the financial resources to purchase a new set of skis she has been dreaming about. For Carson, those skis have suddenly gone from being a ______ to being a _______.
want; need
What is our superpower?
curiosity
Bottom line: if you’re going to have the resources that will allow stars to remain stars, and/or build question marks into stars, you had better have some:
cash cows
Who is the biggest chocolate company in the world (by revenue)?
Mars; Wrigley,USA
what is this?
ansoff matrix
What is the top left box?
Product development
Top right?
diversification
bottom left?
market penetration
bottom right?
market development
What is market penetration?
make more sales to current customers without changing products
How do you achieve market penetration?
add new stores in current market areas & improve advertising, prices, and service
what is market development
identify and develop new markets for current products
how to achieve market development
pursue different demographic customer groups (ethnicities, etc) & expand to different geographic regions (global expansion)
what is product development
offering modified or new products to current markets
how to achieve product development
add food offerings like selling coffee in supermarkets
what is diversification
start up or buy businesses outside current products and markets
how to achieve diversification
making and selling CDs, testing restaurant concepts, coffee markets