MetaData Certification

What are the different Meta technologies people can use to grow a business for free?

Facebook, Instagram, WhatsApp

What is the main feature that businesses can use on Facebook to build a free digital presence?

Facebook Page

What Instagram tool can businesses use to encourage audiences to browse their products and contribute to their goals?

Shopping

What tool can businesses use on WhatsApp to make it easier for customers to get in touch with them?

QR Code

Which of the following should a business add to a Page to make it valuable for an audience?

Profile photo, cover photo, About section, Page username, and action button

What methods can a business use to encourage community participation on a Page?

Create Page posts that are relevant to the target audience, Create a group to form a community around common interests, causes, issues or activities

What are some free ways a business can share a Facebook Page?

Join or create groups and maintain an active community, Share the Page outside of Facebook, Invite friends and share the Page to the News Feed.

What is a benefit of a business posting on a Facebook Page?

Show a business is up and running, Share products and services, Create community and engage with visitors.

What should a business consider when deciding what to post on Facebook?

Create content an audience will be interested in.

What are the features of an Instagram business account?

Contact button, primary and general inbox tabs, insights, professional dashboard, product tags and ads.

If a business does not have an existing Instagram account, what steps should you take to create a business account?

Create a new account, then go to your account settings to switch to a business account.

What should you do once a business account has been created?

Edit the profile to add a profile photo, contact details, bio, business category and action button, if applicable.

What types of content can businesses use to create and share photos, videos and visuals on Instagram?

Feed posts, Stories, Reels and videos

What mobile creative best practices should you use when you share videos on Instagram?

Create and share vertical videos designed for sound off, Attract attention in the first three seconds of a video, Keep videos under 15 seconds.

Which of the following can you do with WhatsApp Business to help manage a business's online presence?

Create a catalog that acts as a mobile storefront, Set automated messages, quick replies and away messages to improve responsiveness, Use customized labels to organize conversations.

What information should you include when you create a business profile on WhatsApp?

Profile image, Business phone number, Store location and hours

Which of the following can you use if you're temporarily unable to respond to messages on WhatsApp?

Away messages

Which of the following would you use if you want to organize customers' order statuses in WhatsApp Business?

Labels

Choose the correct order to bring a business online with WhatsApp.

1. Download the app, 2. Create an account, 3. Set up a business profile.

How can you manage your Facebook and Instagram presence with Meta Business Suite?

Communicate with customers and create, schedule and analyze content all in one place

What should you consider when you create and schedule content on Facebook and Instagram with Meta Business Suite?

Creating a plan for posts in advance and learning from past performance

Which Meta Business Suite tool helps you connect with customers on Facebook, Instagram and Messenger?

Inbox

Which of the following open directly to a Messenger chat when clicked?

Sponsored messages, Ads that click to Messenger, M.me link

How can you add Messenger chat functionality to your business Page?

Add a send message button

Which of the following Messenger business tools can you use to keep track of where customers are in the process of a purchase or send an invoice?

Activity

Which of the following best describes away messages?

Automatic replies sent to customers when you can't respond immediately

Which of the following can help you organize your chats into categories?

Labels

True or false? Boosting a post will make it appear again in the feeds of only your followers.

False, Boosting a post enables you to turn posts already on a Page into ads that people who aren't already following the Page will see.

Which of the following is not a feature of Meta Ads Manager?

Photo cropping

True or false: You can continue editing campaigns in your account after changing your currency and time zone.

False, Changing your currency and time zone will set up a new account. You'll still be able to view old accounts in Ads Manager, but ads under the old account will stop running.

Which of the following settings do you decide at the ad set level?

Budget and placement

If you want to encourage people who are interested in a business to purchase products or use its services, which category of objectives should you consider?

Conversion

Which objective can businesses use if they want to find customers interested in seeking more information about their products or services at a destination outside of Meta technologies?

Traffic

Which metric should you use to measure your campaign's success if you select the awareness objective?

Reach

Which objective should you select if your goal is to generate leads?

Leads

You should consider factors such as age, income and location when you want to determine an audience for an ad campaign. True or false?

True

Which is not a factor that defines a New Audience in Ads Manager?

Need

A Custom Audience is:

A group that you define in your Ads Manager account based on their previous interactions with a business.

A lookalike audience is:

A group that shares the same characteristics with an existing audience.

What's an example of a high-quality seed audience that you can use to create a lookalike audience?

A group of repeat customers

True or false: You can spend your money more efficiently if you set a daily budget rather than a lifetime budget.

False, Lifetime budgets provide more flexibility for your ad budget.

You'll get the most options to optimize ad placements with:

Advantage+ placements.

Estimated audience size is:

An estimation of the potential number of people your ads could reach.

A higher budget will usually produce:

A higher reach and more daily results.

True or false: Experimenting with the scheduling and placement of your ads can give you better insights about how different variables affect your ad performance.

True

What ad format offers the option to share photos, videos and carousels in fullscreen?

Instant Experience

What ad format offers the option to share multiple images and videos even when mobile connectivity is limited?

Slideshow

What ad format allows you to show two or more images and/or videos in a single ad, each with its own headline, description, link and action button?

Carousel

What are the three different ways to share specific customer actions with the Pixel?

Standard and custom events, custom conversions

Which tool connects directly to your server to provide personalized ads?

The Conversions API

Which tool can you use to create a Custom Audience?

Event Setup Tool

What is not an example of a sorting feature in Meta Ads Manager reporting?

Results

True or false: Reach and impressions are the same metric.

False, Reach refers to the number of people who saw an ad at least once, which is different from impressions, which may include multiple views of an ad by the same people.

Which column category can be customized further to show more metrics categories like Page post, messaging, media, clicks and awareness?

Engagement

Which metric maps to the awareness objective?

Estimated ad recall lift (people)

True or false: You can strengthen ad delivery and performance by redistributing budget to target ads to audiences that respond well to your ads.

True

Which security method turns the information in your customer list into randomized code?

Data Hashing

What is an example of a prohibited ad across Meta technologies?

A weight loss ad that shows measuring tape over a person's waist

What kinds of products need written permission from Meta in order to run?

Online Pharmacies

What are three primary uses of a Facebook business Page

Connect with customers , Have an online storefront for the business , Connect with potential employees

Which two Meta solutions enable businesses to communicate privately and instantly with customers?

Whats App, Messenger

Which Facebook App solution can help to create a sense of community with an audience?

Groups

What is the first step required to establish a business presence on the Facebook App?

Create a Page

Which interface can be used to set up an ad campaign for the Facebook App?

Ads Manager

To maximize audience attention to still images in an ad campaign, which strategy should you use?

Create a slideshow of the images

When can you include a link to your website?

When you create an ad

You want to set a maximum bid amount for individual actions like link clicks and landing page views. What should you create?

Facebook Ad

How can a business increase the reach of an organic post on its Page without creating a campaign in Ads Manager?

Boost the post

What is a similarity between a boosted post and an ad on the Facebook App?

Both require budget to be shared with a wider audience

What should be the first step in planning a marketing campaign on the Facebook App?

Align the business goal with a campaign objective

What action does a business want its customers to take if it selects Engagement as its campaign objective?

Like a post

What are the first two campaign objective categories in the ads creation flow?

Awareness, Consideration

Which of the following is a benefit of reviewing conversion events with a Meta pixel?

Businesses can determine optimal advertising strategies

What allows advertisers to create rules for URLs with the Meta pixel to measure specific customer actions?

Custom Conversions

Which two payment methods are acceptable in the billing section in Ads Manager?

Credit Card , Debit Card

Which two ad placement platforms are available when you create an ad in Ads Manager?

Audience Network on the Facebook App, Instagram Feeds

What can a boosted post help an advertiser achieve?

Increase engagement on Page Content

Which two types of posts can be boosted on the Facebook App?

Special Offers , Events organized by the business

A business wants to set up a split test. At which level should the business choose this option?

Campaign Level

How many levels exist when creating an advertising campaign on the Facebook App?

3

A bank releases a mobile banking app and wants to increase app downloads with its new customers. Which campaign objective should the bank use?

App Installs

A new e-commerce company wants more people to start conversations through Messenger or WhatsApp for customer service. Which campaign objective should the bank use?

Messages

An online store wants a database of customer information but it does not have the Meta pixel installed. Which campaign objective meets this business goal?

Lead Generation

A brand wants to send more people to the App Store to download its app. Which campaign objective is most relevant?

App Installs

Which three parameters can be used to reach potential customers and determine a Core Audience?

Location . Age . Gender

A business only has high-quality photos as creative assets. It's interested in testing video ads but doesn't have resources to create them. What solution should the business try?

Slideshow

A business set up a campaign. During the process, it tested different placements and observed a higher estimated total reach when it selected automatic placements. What caused this result?

Automatic placement more efficiently allocated the ad set budget

What's the difference between reach and impressions?

Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad.

Which two variables are available for split tests?

Audience , Placement

What feature is unique to Stories on Instagram and the Facebook App?

Content Disappears after 24 hours

Which Instagram surface allows a business to connect with individuals or groups of people?

Direct

Which two actions can be performed by the Page moderator on a client Page?

Send messages as the Page, Remove and ban people from the Page

What can a Facebook group help a business do? 

Create a space for people to communicate about topics and interests related to the business

Which of these is an ad account permission granted to the analyst role? 

Access reports

When you create Instagram content, what is the most effective way to engage with followers and people who have expressed interest in a business?

Use hashtags, locations and likes, and comment on photos that people have tagged the business in.

A business decides to close its store early during the holidays and wants to make sure its customers are made aware organically. What should the business create? 11226639

A Page post on the Facebook App

What is a benefit of using an ad instead of a regular Page post on the Facebook App? 

Ads can reach a more specific audience.

What action does a business want its customers to take if it selects Traffic as its campaign objective? 

Visit a business website

What is the main difference between the Traffic and Conversions objectives? 

The Traffic objective optimizes for clicks, while the Conversions objective optimizes for actions.

A brand launches a new website and wants to encourage people to visit it.

The appropriate ad objective