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Learning
The acquisition of new knowledge or skills
Encoding
The process the brain uses to transfer new sensory information into memory
Automatic Processing
Information that is processed into memory without any effort (remembering landmarks in unfamiliar place)
Controlled Processing
Information that takes more effort to create memories (studying). Controlled eventually becomes automatic
Visual Encoding
Visualize new information to be stored in memory. Weakest form of encoding
Acoustic Encoding
Concentrate and memorize the way something sounds
Semantic Encoding
Put new information into the context of information we already have committed to memory. Strongest form of encoding
Self-Reference Effect
The human tendency to most readily recall information that pertains directly to our lives and our selves
Mnemonic
A device/technique that helps encode information to memory
Maintenance Rehearsal
A type of mnemonic, repeating a phrase over and over until you've memorized it
3 Types of Mnemonics
Maintenance Rehearsal, Chunking, Hierarchies
Chunking
A type of mnemonic, a person groups information into separate chunks (phone number memorization)
Hierarchies of Information
A type of mnemonic, grouping information to ordered groups
Dual Coding Hypothesis
Theory that it is easier to memorize words that are paired with a specific image than to memorize either an individual word or image
Depth of Processing
An important factor in how likely information is to be encoded into memory, the deeper the processing of a memory the more likely we are to remember it
Method of Loci
Associated with dual coding hypothesis, a person associates an item to be memorized at points along a memorized route (analogy; organ system order is like walking around house)
The Four Memories
Sensory Memory, Short-Term Memory, Working Memory, Long-Term Memory
Sensory Memory
Initial recording of encoded sensory information, and is the most fleeting form of memory storage. Gone in one second unless further attended to.
Two Types of Sensory Memory
Iconic Memory and Echoic Memory
Iconic Memory
Type of sensory memory, responsible for visual information and lasting only a few tenths of a second
Echoic Memory
Responsible for auditory information that last 3 seconds to 4 seconds
Broadbent's Filter and Memory
In order for Sensory Memory to not decay, it must pass through Broadbent's Filter
Short-Term Memory
Lasts around 30 seconds without repetition before information fades. Can typically only handle seven pieces of information. CAN BE IMPROVED WITH MNEMONICS
Working Memory
Element of Short Term Memory that allows us to consciously process and manipulate a few pieces of information. Representative of interplay between short term memory/attention/brain
Elaborative Rehearsal
A way to go from sensory memory all the way to long term memory. More complex than maintenance rehearsal as it requires information to be associated with existing knowledge
Implicit (Non-declarative) Memory
Type of Long Term Memory that accounts for acquired skills and conditioned responses to circumstances and stimuli. Includes procedural memory
Procedural Memory
Type of Implicit Memory which accounts for motor skills and specific physical actions. CEREBELLUM PLAYS PRIMARY ROLL IN THIS
Explicit (Declarative) Memory
Type of Long Term Memory which accounts for memories we must consciously recall with effort and focus. HIPPOCAMPUS PLAYS PRIMARY ROLL IN THIS
Episodic Memory
Type of Explicit Memory which accounts for our experiences
Semantic Memory
Type of Explicit Memory which accounts for facts. and concepts we know
Retrieval
The process the brain uses to find information stored in long-term memory
Free Recall
Retrieve stored information without any further information
Cued Recall
When you retrieve this information after being provided a cue
Recognition
The ability to identify specific information that has already been learned
Spacing Effect
Ebbinghaus' observation that if you have learned something then forgotten it, and learn it and then forget it, the more time between relearning the more likely it is to be retained
Semantic Networks
Organization of long term memories into nodes and associations
Nodes
Individual ideas that are part of the semantic network
Associations
Connections between nodes in the semantic network
Response Threshold (Node)
Amount of electrical signal it takes to activate a node in the semantic network
Spreading Activation
When one node is activated in the semantic network and it consequently activates adjacent nodes which further activate nodes
Priming
A memory retrieval cue which allows us to recall a specific piece of information after being presented with a word/phrase/idea that is neurologically close to the desired piece of information (node)
4 Retrieval Cues
Priming, Context Effects, State-Dependent Memory, Serial Position Effect
Context Effects
A retrieval cue when the location where the specific piece of information was first learned/encoded helps us remember
State-Dependent Memory
A retrieval cue when someone learns a new fact/skill in a particular state will more readily recall it in that same state (drunk)
Mood-Dependent Memory
A retrieval cue similar to State-Dependent Memory where people will remember a fact they encoded in a certain mood when they are in that mood again
Serial Position Effect
A retrieval cue which is most accounts for both the primacy and recency effect in lists. Primacy lasts longer than recency.
Primacy Effect
A retrieval cue (from serial position effect) where people remember the first things of a list
Recency Effect
A retrieval cue (from serial position effect) where people remember the last things of a list
Aging Effect on Memory
Recall is more difficult in older people because of larger semantic memories. Prospective memory (ability to perform task at certain time in future) is decreased and time based activities are forgotten.
Prospective Memory
The ability to perform a certain task at a certain time in the future. Decreases in the elderly
Anterograde Amnesia
Occurs when the hippocampus is damaged. The brain cannot create new memories
Retrograde Amnesia
Occurs when the hippocampus is damaged and the brain cannot recall memories.
Korsakoff's Syndrome
Either type of amnesia (retro/antero) caused be thiamine defiance in the brain. Also has syndromes of confabulation
Confabulation
A symptoms of Korsakoff's syndrome where people fabricated memories
Alzeimer's Disease
May be caused by diminished production of ACh, important for Hippocampus (neurons die in there). Symptoms are memory loss, atrophy of brain, dementia
Dementia
Refers to the loss of cognitive abilities
Agnosia
The inability to recognize objects, people, or sounds (only one of the three usually)
Interference
An error in memory retrieval caused by newer information interfering with older information
Retroactive Interference
When more recently learned information blocks recall of information learned in the past
Proactive Interference
When older information interferes with new information that you are trying to learn
Habituation
A decrease in response to a stumbles repeated continuous exposure to that stimulus
Non-Associative Learning
Habituation after one exposure to an event (skydiving once makes jumping out of planes less scary)
Dishabituation
A form of non associative learning and is the opposite of habituation (after baby gets bored of peekaboo, you used stuffed animal once then go back to peekaboo and they love it)
Classical Conditioning
One of two types of associative learning, concerns conditioned/unconditioned stimuli
Classical Conditioning Dog Example
For dogs, unconditioned stimulus is meat and unconditioned response was salivation, then ringing bell with meat causes the bell to become a conditioned stimulus which reminds the dog of the unconditioned stimulus (meat) and produces a conditioned response (salivation)
Extinction
When Pavlov rang the conditioned stimulus to much and didn't give the dog the unconditioned stimulus with it as well
Spontaneous Recovery
After habituation occurs with conditioned responses and causes extinction, a while later, the conditioned stimulus can cause the conditioned response again
Generalization
The process through which additional stimuli can come to elicit the same conditioned response as the initial conditioned stimulus (White rat scares baby, white rabbit scares baby)
Discrimination
The opposite of generalization, pavlov's dogs distinguish between high and low sounding bells
Operant Conditioning
One of two types associative learning which uses both punishment and reinforcement to shape behavior
Skinner's Box
A classical conditioning experiment where he subjected rats to different conditions, in one the box had electrical wires and a shock would deliver until the rat pulled the lever, eventually it learned to pull the lever
Reinforcement
Doing anything that increases the likelihood of a certain behavior being repeated
Negative Reinforcement
Subtracting a negative stimulus
Primary Reinforcers
Things like food. and water which are necessary for daily survival which act as a type of reinforcers
Secondary Reinforcers
Not innately desirable reinforcers but are associated with primary reinforcers and become reinforcers because of that
Continuous Reinforcement
Every single occurrence of a behavior is reinforced. Allows behavior to be learned fast but it will fade faster
Intermittent Reinforcement
Occurrences are sometimes reinforced and are sometimes not. Takes longer than continuous reinforcement but it will be retained longer
Continuous Plus Intermittent Reinforcement
The most effective form of reinforcement, because the behavior will be learned quickly by continuous and then it is retained by switching to intermittent reinforcement
Fixed Ratio Schedule
Type of reinforcement where reinforcement is given after a set amount of times it is performed
Variable Ratio Schedule
Where particular behavior is given after an unpredictable amount of times a behavior is performed. Gambling is an example where you occasional winning is motivating
Fixed Interval Schedule
Reinforcement of a behavior is given after a set period of time that does not change
Variable Interval Schedule
Reinforcement of a behavior is given after a period of time that is not constant.
Observational Learning
The process of learning through watching others and imitating their behavior. This takes advantage of mirror neurons
Modeling
When a person observes another conducting some kind of behavior and then they imitate that behavior
Social Cognition
The study of how exactly our attitudes affect our behavior
Three Primary Aspects of Attitude
Affective Component, Behavioral Component, Cognitive Component
Affective Component
The part of attitude that is emotional and says how they feel about something (I love oatmeal)
Behavioral Component
The way a person acts in relation to something (someone avoids places with cold weather during winter)
Cognitive Component
The way a person thinks about something (knowing how cold a Northern city can be and remembering it)
Four Theories of Social Cognition (Attitude effects)
Learning Theory, Functional Attitudes Theory, Elaboration likelihood model, social cognitive theory
Learning Theory
Theory where we develop attitude through the various forms of learning (CLASSICAL conditioning, OPERANT conditioning, OBSERVATIONAL condition). If we eat something yummy, we develop good feelings about it
Functional Attitudes Theory
Theory where attitudes are classified by their function and are divided into four types (adaption, ego defense, ego expression, and knowledge)
Adaption Attitude (Functional Attitudes)
When you adapt an attitude so you will fit in (if you're in the south, you adopt liking SEC)
Ego Defense Attitude (Functional Attitudes)
When you justify your actions that you know are wrong so you can protect your self esteem (if you suck at basketball you develop negative attitude towards basketball to protect your ego)
Ego Expressive Attitude (Functional Attitudes)
When you communicate to other people how you feel about something (love the braves so where a braves shirt)
Knowledge Based Attitude (Functional Attitudes)
An attitude where your knowledge of something can help predict the behavior of other people (someone old and white will be republican)
Elaboration Liklihood Model
A model which explains how people interpret an event via two different ways. Either they think deep and critically and will develop an attitude on something using more substantial reasoning or they will think superficially and will develop an attitude about something via less substantial superficial information. Its a spectrum
Central Route Processing
Part of elaboration likelihood model for attitudes. These people use more substantiative and deeper thinking about an event
Peripheral Route Processing
Part of elaboration likelihood model for attitudes where these people us more superficial thinking about an event
Social Cognitive Theory
A theory of attitude and behavior where our attitudes and behaviors are the result of observing attitudes and behaviors of others. WE DONT LEARN THROUGH CONDITIONING BUT THROUGH OBSERVATIONAL LEARNING AND THINGS THAT POPULATE OUR ENVIRONMENT