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Cognitive Dissonance
Distressing mental state caused by inconsistency between a person’s 2 beliefs, or a belief and an action
Selective Exposure Hypothesis
People avoid info that’s likely to create or increase dissonance
Postdecision dissonance
Strong doubts experienced after making an important, close-call decision that’s difficult to reverse
Minimal Justification Hypothesis
The best way to stimulate an attitude change in others is to offer just enough incentive to elicit counterattitudinal behavior
Logical inconsistency
Beliefs and behaviors that don’t add up; Festinger
Self-Concept
How we perceive ourselves
Dissonance thermometer
A hypothetical, reliable gauge of the dissonance a person feels as a result of inconsistency
Counterattitudinal Advocacy
Publicly urging others to believe or do something that they are opposed to what the advocate actually believes
Self-Consistency
The rationalizing animal
Self-perception theory
We determine our attitudes the same way outside observers do, by observing our behavior; is an alternative to cognitive dissonance theory
Compliance
Public conformity to expectations without internal conviction
Note 
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