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Social cognition
How we judge others in social situations by interpreting and analysing info
Person perception
The mental processes we use to form our impressions and opinions of other people
Direct social cognition
Provided from the person we are judging (e.g- through observing/interacting with them)
Indirect social cognition
Through hearing about the person we are judging from another person/source (e.g- reading about someone online)
Physical cues
The physical characteristics and behaviours of people that influence our impressions of them
Attributions
Evaluations made about the causes of behaviour and the process of making these evaluations
Internal attribution
When we judge behaviour as being caused by something personal within an individual (e.g- ability, energy)
External attribution
When we determine the cause of a behaviour as a result of situational factors occurring outside the individual (e.g- luck)
Fundamental attribution error
Our tendency to explain other people’s behaviour in terms of internal factors, while ignoring possible external factors
Attitude
A person’s evaluation of other people, objects, issues or any other thing. Must be an evaluation of something, settled/stable and learnt through experience.
ABC model
A- affective (emotions and how you feel toward something)
B- behavioural (outward reaction that reflects your POV)
C- cognitive (thoughts and beliefs toward something)
Cognitive dissonance
Psychological tensions that occur when our thoughts, feelings and/or behaviours do not align with each other (often occurs when we act in a way that contradicts our beliefs)
Confirmation bias
Tendency to accept info that aligns with prior beliefs and ignore contradictory info
Actor-observer bias
Tendency to attribute our own actions to external factors and situational causes while attributing other people’s actions to internal factors
Self-serving bias
Tendency to attribute positive success to our internal character and actions and attribute our failures to external factors or situational causes
False-consensus bias
Tendency to overestimate the degree to which other people share the same ideas and attitudes as we do
Halo effect
Tendency for the impression we form about one quality of a person to influence our overall beliefs about the person in other respects
Heuristics
Information processing strategies or ‘mental shortcuts’ that enable individuals to form judgements, make decisions and solve problems quickly and efficiently
Anchoring heuristic
An information processing strategy that includes forming judgements based on the first information about an idea or concept
Availability heuristic
An information processing strategy that enables individuals to form a judgement, solve a problem, or make a decision based off info that is easily accessible
Representative heuristic
An information processing strategy that involves making a categorical judgement about an idea, event, or person, based on their similarity to other items in that category
Affect heuristics
An information processing strategy that involves using emotions to make a judgement or decision
Prejudice
Often a negative attitude held against people within a certain group or social category
Old fashioned prejudice
Refers to deliberate and overt prejudice and comes from a time in history when the belief in superior and inferior races or nations was widespread and a part of government policy
Modern prejudice
A more subtle form of prejudice that insinuates rejection while displaying acceptance
Direct discrimination
Someone is treated unfairly due to their association with a group
Indirect discrimination
When a practice or rule applies to all people and unfairly disadvantages a group
Stigma
The feeling of shame experienced by an individual for a characteristic that differentiates from others
Positive and negative influences of heuristics
Positive influences include quick decision-making and efficiency. Negative influences include leading to biases and potential errors in judgement.
What is the impact of social groups and culture on individual behaviour?
Social groups and culture shape individual behaviour through norms, values, and roles, influencing conformity, beliefs and identity.
Conformity
Adjusting one’s behaviour or thinking to coincide with a group standard
Obedience
Compliance with order, request or law given by an authority figure
Normative influence
Conform with others because you want to be liked by them
Informational influence
Conforming because they want to be right and look up to others that might have more knowledge/info than them
Deindivation
Hiding in safety of numbers
Group think
When a group values agreement over critical thinking, leading to poor decisions.
Group shift
When people just go along with the group to avoid conflict.
Individualistic culture
A culture that prioritises the needs and goals of individuals and value independence (uniqueness is valued)
Collectivist culture
A culture that prioritises the needs and goals of groups (social harmony is valued)
Social identity theory
The tendency for people to favour their in-group over an out-group to enhance their self esteem