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Strategy
Long-term approach to reach objectives
Tactics
Methods to implement strategy
SWOT analysis
Examines internal strengths, weaknesses, external opportunities, threats
Balance Sheets
Snapshot of assets vs. liabilities on a specific day
Income Statement
Measures financial performance over a period
ROCE
Return on Capital Employed ratio calculation
Gearing
Measures proportion of finance provided by debt
Efficiency Ratios
Metrics like receivables, payables days, inventory turnover
Elkington's Triple Bottom Line
Profit, people, planet focus in business
Kaplan and Norton's balanced scorecard
Framework for financial and non-financial objectives
Core competences
Abilities of a business to gain a competitive advantage
Short termism
Prioritizing short-term successes in business
Long termism
Focus on long-term sustainability in business
Political and Legal Change
Areas of business legislation like labor, competition, environment
Economic Environment
Involves business cycle impacted by GDP and demand
Labour Market
Regulations like minimum wage and anti-discrimination laws
Environmental Legislation
Involves laws like the Climate Change Act 2005
GDP
Total value of an economy's output in a year
Demand
Quantity of goods/services customers want and are willing to pay for
Business Cycle
Shows economic ups and downs like slumps and booms
Inflation
Rise in percentage price of goods/services
Deflation
Fall in the price level of goods/services
Consumer Price Index
Measure of inflation targeting stability
Monetary Policy
Control of monetary supply by the central bank
Fiscal Policy
Government's use of taxes and spending to influence economy
Expansionary Fiscal Policy
Cuts in taxes to boost demand and economic activity
Free Trade
Agreements for tariff-free trade between countries
Protectionism
Imposing restrictions to protect local industries
Globalisation
Interconnectedness of markets worldwide
Consumer Lifestyle Changes
Shifts towards convenience and social conscience
Corporate Social Responsibility
Business ethics and social responsibility approach
Porter's 5 Forces Model
Analyzes competitive environment with 5 key forces
Investment Appraisal Methods
Techniques to assess investment viability
Payback Period
Time taken for an investment to be recouped
Average Rate of Return
Assesses project profitability compared to targets
Net Present Value
Current value of future cash flows for investment
Sensitivity Analysis
Testing assumptions for forecasting and risk management