CA5102 MODULE 7: PRICING STRATEGIES FOR FIRMS WITH MARKET POWER

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64 Terms

1

Cournot Oligopoly

Market structure with few firms competing on output.

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2

Crude Estimate

Rough approximation of demand or cost without detailed data.

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3

Higher Marginal Costs

Increased costs lead to higher profit-maximizing prices.

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4

Identical Cost Structures

Firms in Cournot oligopoly have similar production costs.

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5

Price Setting in Oligopoly

Firms set prices based on competitors' output decisions.

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6

Consumer Willingness to Pay

Maximum price consumers are ready to pay.

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7

First-Degree Price Discrimination

Charging each consumer their maximum willingness to pay.

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8

Pricing Strategies

Methods to enhance profits beyond single pricing.

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9

Two-Part Pricing

Charging a fixed fee plus a variable usage fee.

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10

Block Pricing

Charging different prices for different quantity blocks.

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11

Commodity Bundling

Selling multiple products together at a single price.

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12

Market Interdependence

How firms' pricing decisions affect each other.

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13

Oligopolistic Structure

Market dominated by a few large firms.

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14

Price Discrimination Degrees

First, second, and third degree classifications.

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15

Discount Strategy

Offering lower prices selectively to consumers.

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16

Intense Price Competition

High competition leading to lower prices.

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17

Special Cost Structures

Unique cost arrangements affecting pricing strategies.

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18

Single-Price-Per-Unit Model

Charging all consumers the same price per unit.

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19

Price Discrimination

Charging different prices for the same product.

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20

Consumer Surplus

Difference between what consumers pay and their willingness.

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21

Second-Degree Price Discrimination

Offering a schedule of declining prices for quantities.

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22

Third-Degree Price Discrimination

Charging different prices based on consumer demographics.

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23

Market Power

Ability of a firm to influence prices.

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24

Demographic Pricing

Pricing strategy based on consumer characteristics.

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25

Fixed Pricing

Charging the same price for all units sold.

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26

Price Differentiation

Adjusting prices based on consumer willingness to pay.

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27

Fixed Fee

Initial charge for purchasing rights.

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28

Per-Unit Charge

Cost for each unit purchased.

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29

All-or-None Decision

Consumers decide to purchase entire package.

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30

Profit from Two-Part Pricing

Higher than single price strategy profits.

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31

Consumer Valuation

Maximum amount a consumer is willing to pay.

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32

Separate Pricing

Charging individual prices for each product.

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33

Bundled Pricing

Single price for a combination of products.

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34

Peak-Load Pricing

Higher prices during high demand periods.

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35

Cross-Subsidization

Using profits from one product to subsidize another.

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36

Manager's Knowledge

Influences pricing strategy effectiveness.

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37

Peak Demand

High demand periods requiring higher prices.

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38

Off-Peak Demand

Lower demand periods with reduced prices.

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39

Full Capacity

Maximum output level a firm can achieve.

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40

QH

Quantity at full capacity during peak demand.

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41

QL

Quantity at optimal pricing during low demand.

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42

High-Peak Pricing

Higher prices charged during peak demand times.

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43

Low-Peak Pricing

Lower prices charged during off-peak demand.

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44

Transfer Pricing

Pricing of goods between related business entities.

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45

Cross-Subsidies

Profits from one product subsidize another product.

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46

Internal Price

Price set within a firm for internal transactions.

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47

Upstream Division

Division producing inputs for downstream divisions.

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48

Downstream Division

Division assembling final products using inputs.

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49

Double Marginalization

Price markup by both upstream and downstream divisions.

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50

Optimal Transfer Price

Price where marginal revenue equals marginal cost.

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51

Brand Loyalty

Consumer preference for a specific brand.

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52

Randomized Pricing

Changing prices unpredictably to attract customers.

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53

Bertrand Competition

Firms compete on price, selling similar products.

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54

Price Wars

Competitive price reductions among firms.

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55

Price matching

Commitment to match lower prices found by consumers.

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56

Brand loyal customers

Consumers who consistently purchase from the same brand.

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57

Advertising campaigns

Promotional efforts to enhance brand perception.

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58

Randomized pricing

Strategy of varying prices to confuse competitors.

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59

Consumer claims

Assertions made by consumers about lower prices.

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60

Price competition

Strategy where firms lower prices to attract customers.

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61

False claims

Misleading assertions about price advantages.

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62

Consumer behavior

Patterns of purchasing decisions by consumers.

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63

Frequent-filler strategy

Loyalty program offering rebates for gas purchases.

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64

Consumer loyalty

Tendency of consumers to continue buying from a brand.

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