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Empathy
Understanding users: not just their needs, but also their constraints and the context of their situation as a whole
Need
The specific requirements and expectations of users that a product or service should fulfill to provide value and enhance their experience
Empathy Map
A tool used in design thinking to build an emotional representation of a user or the customer
Ideation
A creative process where designers generate ideas in sessions
Role of Research
Helps designers understand their users' needs, behaviors, attitudes and how they interact with a product or service
Role of Prototypes
Helps engaging with potential customers and getting first hand feedback on artifacts, while also giving deeper insights and a better idea of the value that can be captured from a proposed solution
Role of Testing
The process of testing a product (or one aspect of a product) on real or representative users
Value of Testing
Helps to uncover any usability issues, gather data on user satisfaction, and understand user behavior. It allows product teams to understand what works well and what doesn't, from the user's perspective
Role of Contrasting Colors
Provides a better UX and make it easier for clients to distinguish elements on a page
Role of Complementary Colors
Can create visual harmony and help with effective communication
Role of Analogous Colors
offer designers a reliable path to creating visually pleasing and emotionally resonant projects; a go to color scheme for an impactful and cohesive design
Americans with Disabilities Act
Passed by Congress in 1991, this act banned discrimination against the disabled in employment and mandated easy access to all public and commercial buildings
Accessibility
A measurement of a user's ability to use products/services, the extent to and ease with which they can meet their goals
Alt Text
The written copy that appears in place of an image on a webpage if the image fails to load on a user's screen
Software License Agreement
A contract that allows a licensee to use software, but not own it
Included in License Agreement
Use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor
Copyright
Protects original works of authorship, including original pictorial, graphic, and sculptural artwork
Public Domain
Creative work that's not copyrighted and therefore free for you to use whenever you want
Copy Protection
The process of protecting files and folders from being copied without proper authorization to any device in the same network
Intellectual Property
A work or invention that is the result of creativity, such as a manuscript or a design, to which one has rights and for which one may apply for a patent, copyright, trademark, etc.
Licensing Agreements
An agreement between the owner of the copyright and the licensee permitting us of an artwork (of parts of) and stating the agreed terms including cost, duration and purpose of the artworks use
Creative Commons License
Let's you dictate how others may use your work. It allows you to keep your copyright but allows others to copy and distribute your work provided they give you credit and only on the conditions you specify
Fair Use
The legal right to use copyrighted images as long as the images are used for educational, research, or personal or use or as long as the image benefits the public good in some way
Steps of Obtaining Permission
Determine if permission is needed.
Identify the owner.
Identify the rights needed.
Contact the owner and negotiate whether payment is required.
Get your permission agreement in writing.