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population
the entire group of individuals that we want to learn about
Sample
subset of the population that we use to collect information from
Sampling frame
list of the population members
inferential statistics
use the information collected from sample to make an inference about the entire population
statistic
a number that describes a sample
Descriptive statistics
sample information that statistics are based on
parameter
a number that describes a population, fixed values and typically unknown
voluntary response
voluntarily responding, method of obtaining a sample
bias
the survey either over- or under-estimates the actual population value
convenience sampling
respondents are chosen because they are the easiest to reach
random sample
free from sampling bias
simple random sample
a sample selected in a way that gives every individual in the population an equal chance of selection.
systematic sampling
a sample in which every kth object is selected from an ordered list
stratified sampling
sampling from a population which can be divided into subpopulations with shared characteristics called strata. each subgroup is randomly sampled
cluster sampling
random selection of groups of individuals of clusters. all individuals in each cluster are included in the sample
clusters
sample groups of individuals that are in close proximity to each other