ECON 1002: From Marginal Choice to Markets

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Vocabulary flashcards covering individual and market demand, individual and market supply, equilibrium, market adjustments, surplus, and core economic principles from the lecture.

Last updated 5:38 PM on 9/2/26
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17 Terms

1
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Marginal benefit

The value of the next additional unit of a good to a buyer, representing the maximum willingness to pay for that unit.

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Law of diminishing marginal utility

The economic principle stating that as a consumer purchases additional units of a good, each successive unit provides less extra satisfaction than the previous unit.

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Horizontal interpretation of demand

Reading a demand curve by starting at a given price PP to determine the total quantity demanded QQ by buyers.

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Vertical interpretation of demand

Reading a demand curve by starting at a given quantity QQ to determine the maximum price PP the marginal consumer is willing to pay.

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Market demand

The horizontal sum of all individual buyers' quantities demanded at each given price level.

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Participation margin

The entry of additional buyers into a market as price decreases, which contributes to the downward slope of the market demand curve.

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Low-Hanging Fruit Principle

The principle explaining why marginal cost usually rises as production expands, as producers utilize their easiest or least costly resources first.

8
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Seller's reservation price

The lowest price a seller is willing to accept for a unit, which equals the marginal opportunity cost of producing that unit.

9
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Market equilibrium

A market state where the supply and demand curves intersect, such that quantity demanded equals quantity supplied and there is no pressure for price to change.

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Shortage

An excess demand condition occurring when the market price is below equilibrium, causing quantity demanded to exceed quantity supplied.

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Surplus

An excess supply condition occurring when the market price is above equilibrium, causing quantity supplied to exceed quantity demanded.

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Consumer surplus

The net benefit to buyers, calculated as a buyer's maximum willingness to pay (reservation price) minus the actual price paid across all units purchased.

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Producer surplus

The net benefit to sellers, calculated as the market price received minus the seller's marginal opportunity cost across all units sold.

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Economic surplus

The total net gain from trade in a market, calculated as the sum of consumer surplus and producer surplus.

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Incentive Principle

The principle stating that an action is more likely to be taken if its benefits rise, and less likely if its costs rise.

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Invisible Hand Theory

Adam Smith's concept from his 17761776 treatise The Wealth of Nations stating that self-interested business owners pursuing private gain naturally promote social well-being.

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Cash on the table

Unexploited economic surplus or unmade gains from trade that remain when a market is not operating efficiently.