5.5 corporate culture strategies

what is corporate culture?

the values, ideas, beliefs and expectations shared by the members of the business

what is establishing rituals and celebrations?

management implementing routine patterns of behaviour such as working in teams or holding social events can make employees feel valued and become more connected to the business and other employees, contributing to a more positive corporate culture

what is changing management style?

using different management styles can build communication, trust and promote positive relationships contributing to a more positive corporate culture

what is sufficient training of staff?

giving employees the knowledge and skills so they can perform their best personally and professionally. this makes employees feel more valued and empowered to do their best. in doing so, training is likely to have a positive influence on corporate culture

what is communicating desired values?

management should explain the desired corporate culture and why it is important so that employees have a full understanding of the corporate culture they are trying to acheive

what is senior managers role/models?

by constantly reflecting the values, ideas, expectations and beliefs that they believe are important, management and the heroes of the business can act as an example for employees. by influencing employees, positively encouraging them and motivating staff to share in these values and beliefs, management will be able to develop a desired culture at a business

what is rewarding employees who exemplify these values?

recognising and appreciating employees can build connection and framework for other employees eg bonuses and promotions. this contributes to a more positive corporate culture