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Which factors distinguish different market structures?
Number of firms, degree of product differentiation, and ease of entry.
What are the two extremes on the spectrum of market structures?
Perfect competition and pure monopoly.
What are the 4 Market Structures
Perfect Competition, Monopolistic Competition, Oligopoly, Monopoly
What is a market structure
The Characteristic of a market
What does the 'divorce of ownership from control' refer to?
The separation between a firm's owners (shareholders) and its managers, which may lead to differing objectives.
List alternative objectives firms might pursue.
Survival, growth, quality improvement, sales revenue maximization, and market share increase.
What is the traditional assumption about a firm's objective?
Firms aim to maximize profits.
What is the satisfying principle?
Managers aim for satisfactory rather than maximum profits to meet various stakeholder objectives.
What is the profit-maximising rule?
Marginal Cost (MC) = Marginal Revenue (MR).
What are the characteristics of a perfectly competitive market?
Many buyers and sellers, no barriers to entry, homogenous goods, price takers, perfect information
What efficiencies does perfect competition have and why
Allocative efficiency: firms produce where price equals marginal cost (P = MC)
Productive efficiency: means goods are made using the fewest resources possible, and perfect competition ensures this happens in the long run.
X-efficiency: firms can't afford to waste any goods or services, and perfect competition forces them not to waste anything
Are firms in perfect competition price makers or price takers?
Price takers
Why are firms not dynamic efficient in perfect competition
Firms do not make super-normal profits in the long run, therefore are unable to reinvest into R&D and innovate, leading to a lack of dynamic efficiency.
What defines monopolistic competitive market?
Many firms, differentiated products, and relativley free entry and exit
Why is monopolistic competition subject to non-price competition?
Due to firms selling differentiated products, and is a key way for firms to attract customers without triggering destructive price wars
Advantages of monopolistic competition
Product variety
Consumer choice
Low barriers to enter and exit
Disadvantage of monopolistic competition
No efficiencies achieved
Excess capacity
Higher prices than perfect
Excessive spending on advertisement
Advantages of oligopoly
Economies of Scale
Dynamic efficiency
Product differentiation
Price Stability
Disadvantages of oligopoly
Reduced competition
Collusion risk
Barriers to entry
Potential for inefficiency
What is the significance of interdependence in oligopoly?
Firms must consider rival's potential reaction when making decisions
Difference between cooperation and collusion
Cooperation is legal collaboration between firms
Collusion is secretive, often illegal coordination between firms to reduce competition, such as fixing prices of limiting output
Differentiate between collusive and non-collusive oligopoly
Collusive oligopoly involves firms cooperating on prices/output
Non-Collusive oligopoly involves independent decision-making
What are the characteristics of oligopolistic competition
Few firms, slight product differentiation, significant barriers to entry/exit
What is concentration ratio
A measure of the market share of the largest 4 firms in an industry
Why is non-price competition significant in oligopolies
Firms compete through advertising, branding, and product features to avoid price wars
What does the kinked demand curve model illustrate?
Price rigidity due to firm's interdependence in an oligopoly
Are monopolies price makers or takers?
Price makers
List disadvantages of a monopoly
Higher prices,
Reduced output
Lack of efficiency
List advantages of monopolies
Economies of scale
Dynamic efficiency - innvoation
Consistent service to customers
What factors influence monopoly power
Barriers to entry, number of competitors, advertising and the degree of product diffferentiation
What is price discrimination
Where a firm charges different prices to different consumers for an indentical good/service with no differences in costs of production
Provide an example of price discrimination
Student discount on software or transportation fares
What conditions are necessary for price discrimination
Market power, ability to segment markets, and prevention of resale
Benefits of price discrimination to Firms
Increases revenue and profit by capturing more consumer surplus; helps cover fixed costs.
Benefits of price discrimination to consumers
Access to lower prices for certain groups, which can increase consumer surplus.
What is creative destruction
The process where new innovations replace outdated industries, driving economic growth
What are the short-run benefits of competition
Lower prices and increased efficiency
What are the long-run benefits of competition
Innovation, improved products, and technological advancement
Disadvantages of competition
Wasteful spending e.g advertising
Lower profits
Less dynamic efficiency
What defines a contestable market
A market with low or no barrier to entry and exit, allowing potential competition to discipline incumbent firms
What are sunk costs and how do they affect market contestability
Sunk costs are non-recoverable expenditures
High sunk costs deter new entrants, reducing market contestability
What defines a non-contestable market
The threat to new entrants is low due to high barrier to entry and exit
What is "hit and run" competition
When new firms enter a market to exploit short-term SNPs and exit once profits normalize
What is allocative efficiency and where is it found
When the goods and services produced are exactly what consumers want and need in the right quantities and is found when P=MC
What is X-efficiency and where is it found
When a firm minimises waste and uses it resources efficiently and is found anywhere on the AC curve
What is productive efficiency and when is it achieved
When a firm is producing goods or services at the lowest possible cost and is found at the lowest point on their average cost curve, minimising costs
What is dynamic efficiency
When a firm makes SNPs and reinvests those extra profits into R&D
What is static efficiency
Efficiency at a specific point in time, encompassing both productive and allocative efficiency
How are consumer and producer surplus represented graphically
Consumer surplus lies below the demand curve and above the price level
Producer surplus lies above the supply curve and below the price level
What is this significance of total surplus
Total surplus (consumer + producer surplus) measures the overall welfare or efficiency in a market
What is producer surplus
The difference between the market price and the minimum price producers are willing to accept
What is consumer surplus
The difference between what consumers are willing to pay for a good and the market price they actually pay.
How does monopoly affect consumer and producer surplus
Monopolies can reduce consumer surplus through higher prices and may increase producer surplus, potentially leading to deadweight loss