Year 9 Commerce – Promoting & Selling GlowUp Naturals

Vocabulary terms and definitions based on the GlowUp Naturals case study and general commerce principles related to promotion, selling, and marketing.

GlowUp Naturals

An Australian skincare business based in Byron Bay that uses native botanical ingredients and focuses on sustainability and ethical production.

GlowUp FreshFace

A teen skincare range for sensitive/acne-prone skin which includes cleansers, moisturisers, and spot treatments.

Product Differentiation

The process of making a product different from competitors through factors like quality, price, branding, packaging, unique features, or sustainability.

Social Considerations

Factors concerning how a business affects people, including responsible advertising, fair treatment, and avoiding unrealistic standards.

Environmental Considerations

Business practices aimed at reducing harm to the environment, such as reducing waste and using sustainable packaging.

Ethical Considerations

Doing what is fair and honest, including transparency, avoiding misleading claims, and respecting customers.

Product Promotion

The process of informing, persuading, and reminding customers about a product to increase sales and brand awareness.

Advertising

Paid communication used to promote products through channels like social media, TV, and websites.

Sales Promotion

Short-term offers, such as discounts, bundles, competitions, or coupons, that encourage customers to buy.

Personal Selling

Direct communication between a salesperson and a customer, such as demonstrating products at a pop-up stall.

Public Relations (PR)

Activities designed to create a positive business image, such as sustainability campaigns or community events.

Direct Marketing

Communicating directly with customers through methods like emails, text messages, or loyalty programs.

Gender in Promotion

A concept regarding how males and females are represented in advertising, emphasizing the avoidance of stereotypes and the inclusion of diverse people.

Target Market

The specific group of consumers a business wants to sell its products to.

Market Segmentation

The process of dividing customers into groups with similar characteristics, such as demographic, geographic, psychographic, or behavioural traits.

Market Research

The process of collecting information about customers, such as through online surveys or focus groups, to understand their needs and reduce risk.

Australian Consumer Law (ACL)

Laws that protect consumers from false advertising, misleading claims, unsafe products, and unfair practices.

Greenwashing

Making false or exaggerated claims about being environmentally friendly, which can damage a business's reputation.

Bundling

A selling technique where multiple products are sold together at a lower price.

Product Demonstrations

Showing customers how a product works to encourage them to purchase.

Sustainability

Using resources responsibly to protect the environment.

Year $9$ Commerce

The specific school year level and subject for which this case study on promoting and selling was designed.