FINAL EXAM MASS MEDIA

What is digital media?

Describes all forms of media communications that combines text, video, sound, and pictures using computer technology.

What’s Negroponte’s 3 segments?

• Print and Publishing

• Broadcast and motion pictures

• Computer industry

What’s digital divide?

A gap between people who have online access and those who don’t.

Define Convergence:

A product produced by media companies and then began resembling each other.

Web access leaves some people behind:

• Messages and emails are easy to use, and they are text based systems.

• Familiarity and convenience are very important because people who have fear of something will hold changing established hobbies.

• A gap between people who have access online and those who don’t is called digital divide.

• According to an American project, one out of five Americans say that they do not use emails nor the internet and don’t live in a internet-connected household.

• Those “disconnected adults” are people who

  1. Less than high school education

  2. 65 years old and over

  3. Live in rural areas.

Paul’s 30 years rule:

1. Lots of excitement, lots of puzzlement, not a lot of penetration.

2. Lots of flux, penetration of products into society is beginning.

3. Reaction to technology: “Oh, so what? It’s just a standard technology, and a lot of people have it”.