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Self-Concept
overall set of beliefs one has about their personal attributes
When does sense of self begin to develop in humans?
18-24 months
Self-Concept: Child
Based on physical characteristics (I am blonde, I have blue eyes)
Self-Concept: Adult
Based on psychological characteristics (I am smart)
Morality
What is most central to self concept?
Independent View of the Self
Western Cultures: we define ourselves in terms of our own internal thoughts and feelings
Interdependent Views of the Self
Asian/Eastern Cultures; defined through relationships with other people
-ex: Princess from Japan
What are the Four Functions of the Self?
1) self-knowledge
2) self-control
3) impression management
4) self-esteem
Self-Knowledge
How we understand who we are and how we organize this information
Self-Control
How we plan and execute decisions
Impression Management
How we present ourselves to others
Self-Esteem
How we try to maintain positive views of ourselves
Introspection
Process of looking inward to examine thoughts, feelings, and emotions
Self-Awareness Theory
People focus their attention on themselves, evaluate/compare behavior to internal standards and values
What does disparity do in terms of self-awareness?
Causes us to think about our actions and switch them
Causal Theories
Theories about the causes of ones feelings and behaviors --> often learned from culture
-ex: distance makes the heart grow fonder
Reasons-Generated Attitude Change
Change resulting from thinking about the same reason for one's attitude
-ex: Liz Lemon
Self-Perception Theory
When we have ambiguous attitudes, we infer these states by observing our behavior and the situation in which it occurs
Intrinsic motivation
Motivated by something because you genuinely enjoy it
Extrinsic Motivation
Motivated by something because of an outside reward
Over-justification Effect:
Overestimating extrinsic and underestimating intrinsic rewards
high interest to begin with
When do rewards undermine interest?
Task-Contingent Reward
Rewarded for task completion
ex: reading a book
Performance-Contingent Reward
Rewarded for performing well
ex: getting an A
Are task or performance-contingent rewards more effective?
Performance --> may even increase interest because you gain self confidence
Fixed Mindset
Set amount of unchangeable qualities
Growth Mindset
We can change our abilities
Two Factor Theory of Emotion
1) Physiological arousal
2) Seeking appropriate explanation for arousal
Emotions are arbitrary because they....
They depend on most plausible explanation
Misattribution of Arousal
People mistake the cause of their feelings (eye experiment, bridge experiment)
Social Comparison Theory
People learn about their own attitudes and abilities by comparing themselves to others
When do we compare ourselves to others?
When we have no objective standard to compare against (ambiguity) (Social Comparison Theory)
With whom do we compare?
Depends on nature of goal (Social Comparison Theory)
Upward Social Comparison
Comparing ourselves to someone better
ex: swimming vs Michael Phelps
Downward Social Comparison
Comparing ourselves to someone worse
ex: me vs. a turtle
What are the four types of comparisons?
1) Comparing to similar situation
2) Upward Social
3) Downward Social
4) Comparing to past self
"Looking Glass" Self
Charles Cooley
We see ourselves and the world through the eyes of others
Social Tuning
Process of adopting another's attitude
Affective Forecasts
Predictions of response to future event
No
Is thought suppression normally effective?
Depletion Effect
Self-control takes energy --> doing one thing to prevent another
afternoon
When are you most likely to act illegally?
Politicians
Example of Impression Management
Ingratiation
Using flattery to make yourself more likable, especially to someone of higher status
Self-Handicapping
Purposely hurting yourself to have something else to blame
Types of Self-Handicapping
Behavioral & Reported
Behavior Self-Handicapping
Acting in a way to reduce success
ex: drinking alcohol before test
More Common in Men
Behavioral self handicapping is...
Reported self-handicapping
Ready-made excuses for potential failure
ex: test anxiety
Terror Management Theory
Self-esteem is a bugger to protect people from fear of their own mortality
Narcissism
Unhealthily high self-esteem and low empathy for others
Cognitive Dissonance
Discomfort when two cognitions conflict
3 Ways to Reduce Dissonance
1) Changing behavior to bring in line with dissonant cognition
2) Attempting to justify behavior through changing dissonant cognitions
3) Justifying behavior with new cognitions
DIeting
Example of changing behavior to bring in line with dissonant cognition
Example of attempting to justify behavior through changing dissonant cognitions
Well, I have a while until Spring Break
Example of justifying behavior with new cognitions
Exception to the rules (Grandma has smoked every day and she is 87 and doing fine!)
Self-Affirmation
Reducing dissonance by reminding self of positive attributes
Example of Self-Affirmation
I might smoke but I am a great cook!
Rationalizing ; Rational
Human thinking is ____________, not ___________
Plausible; implausible
People remember ___________ arguments agreeing with their position and __________ arguments going against their position
Impact Bias
Overestimating the intensity/duration of one's emotional reactions to future negative events
Example of Impact Bias
Thinking you will be more sad about job than you really are
Higher; More
The ___________ your self-esteem, the ________ dissonance you feel
Less
You are ________ likely to cheat the higher your self-esteem is
Reality
to be effective, self-affirmation must be grounded in reality
Post-Decision Dissonance
Dissonance post-decision
How do we reduce PDD?
Enhancing the attractiveness of our own choice
Bigger; more
The ______________ the decision, the __________
dissonance we experience
Irrevocability Hypothesis
More likely to agree with decision after
Finality of a decision
Happier (even if we think the opposite)
Lowballing
Agree on low cost, claim error, raise money
Why does lowballing work?
1) A sort of commitment exists
2) Commitment is triggered by the anticipation of the event
3) Probably a minimally higher price elsewhere
Areas of the brain activated during dissonance
1) Striatum
2) Prefrontal Cortex
In which type of society is dissonance more prevalent?
Western, individualist societies
Justification of Effort
Tendency for individuals to increase liking if they work hard to attain it (no matter how extreme)
External Justification
Reason/Explanation for dissonant personal behavior that resides outside the individual
Internal Justification
Reduction of dissonance by changing something about yourself
Counter-attitudinal Advocacy
Stating an opinion that is counter to private beliefs and attitudes
What is an example of Counter-attitudinal Advocacy?
Telling your friend you like her shoes even when you don't
Smaller; greater
The _____________ the external incentive, the ____________ the attitude change
Is there such thing as too much External Justification?
Yes; too much = less enjoyable
Insufficient Punishment
Lacks sufficient external justification, leading to greater internal justification
Justification; Persuasion
Self-_________________ leads to self-__________________
Are you more likely to externally justify with a nice or rude employee?
You are more likely to eternally justify with a ________ (nice, rude) employee
Hypocrisy Induction
Arousal of dissonance by having individuals make statements running counter to behavior, then reminding them of the inconsistency
Example of Hypocrisy Induction
Condom Presentation
Ben Franklin Effect
Having someone do you a favor and then thanking the, will cause them to work better with you and be happiest with you
Causes; follows
Self-Justification both _________ and __________ acts of cruelty
Attitudes
evaluations of people, objects, or ideas
3 Components of Attitudes
1) cognitive
2) Affective
3) behavioral
Cognitive Component of Attitude
Thoughts/beliefs people form about attitude object
ex: thoughts on a vacuum cleaner (you will just look at the facts not how it makes your feel)
Behavioral Component of Attitude
How people act about the attitude object
ex: screaming when you see a spider
Affective Component of Attitudes
How attitude object makes you feel
ex: I am scared of the spider
Classical Conditioning
grandma makes me happy, grandma smells like mothballs, when I smell mothballs I think of grandma and feel happy
Operant Conditioning
Learning through positive and negative reinforcement
ex: being told not to act a certain way will make you start to have negative attitudes about that thing
Why can affectively based attitudes be grouped?
1) No rational examination of issues
2) Not governed by logic
3) often linked to people's values
Self Perception Theory
Sometimes people do not know how they feel until after reacting
ex: screaming at spider means you are clearly scared
When does the self-perception theory come into play?
1) weak/ambiguous initial attitude
2) no plausible explanation available (ex: doctor tell you to exercise gives a plausible explanation)
Explicit Attitudes
Conciously endorsable attitude
ex: recent experience
Implicit attitudes
Involuntary, uncontrollable, unconcious
ex: childhood experiences