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Quantitative methods
Correlational studies
Variables measured → relationship quantified
Descriptive studies
Variables evaluated separately
Experimental studies
IV and DV, cause and effect
Qualitative methods
Interviews
Observations
How the participants act under a certain condition
Quantitative Sampling
Opportunity Sampling
Self-selected (volunteers)
Random Sampling
Drawing from target population
Stratified sampling
Random Sampling from subpopulations of target population
Qualitative Sampling
Quota sampling
deciding the characteristics + size before conducting
Purposive sampling
Quota sampling without the size
Theoretical sampling
Sampling stops after data saturation
Convenience sampling
Most accessible people
Snowball sampling
Participants find more partiicpants
Quantitative Generalizability
Population validity: how applicable is it to the target population?
Ecological validity: how well can results be generalized to other settings?
Internal validity: how can it explain possible unlikely results?
External validity: how much of the target population can the results apply to?
Construct validity: how well does the design fit the aim?
Qualitative generalizability
Sample-to-population
Identify target population then select representatives through random sampling
Theoretical
Made from particular observations to a broader theory
Case-to-case
Generalization made to different groups with different context/settings
Types of bias
Observer bias
participants behave differently when aware of the aim
Experimenter bias
Various influences on how the researcher conducts the experiment
Selection bias
Researchers only selects desirable participants, not random sampling
About bias
Bias is inevitable
Reflexivity is necessary
Bias appears in both participant and researcher
How to ensure credibility
Take measures to increase validity
Analyze and acknowledge validity issues
Combat observer and confirmation bias
Check the validity
Use rapport and practice reflexivity to increase trustworthiness
Triangulation leads to different interpretations of data