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Conformity
Adjusting one’s thoughts, feelings, or behaviours to match those of others, a social group, or a social situation.
Conformity is affected by 4 things:
Social norms
Group think
Group shift
deindividuation
Social norms
Society’s unofficial rules and expectations regarding how individuals should act.
Group think
a psychological phenomenon in which assumed group unanimity overrules individuals’ realistic appraisal of consequences.
group shift
A condition in which the influence of the group causes an individual to adopt a more extreme position.
Deindividuation
the tendency for individuals to lose their sense of identity and individuality within a group.