Business AQA - Pricing Strategies
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5 Terms
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Cost plus pricing
Setting a price by adding a fixed amount or percentage to the cost
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Penetration pricing
Setting a relatively low initial entry price to attract customers
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Loss Leader
A product priced below cost-price in order to attract consumers into a shop or online store
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Price skimming
Setting a high price at product launch as demand is high and decrease price as the market has been ‘skimmed‘.
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Competitive pricing
Set a price in line with the prices charged by direct competitors
Note 
Flashcards (20)