Studied by 5 people
Cost plus pricing
Setting a price by adding a fixed amount or percentage to the cost
Penetration pricing
Setting a relatively low initial entry price to attract customers
Loss Leader
A product priced below cost-price in order to attract consumers into a shop or online store
Price skimming
Setting a high price at product launch as demand is high and decrease price as the market has been ‘skimmed‘.
Competitive pricing
Set a price in line with the prices charged by direct competitors
