Opened the first ever lab dedicated to psychological research
His work is significant as it marked the beginning of scientific psychology
He wanted to analyse the nature of human consciousness in controlled conditions
Wanted to develop theories about mental processes like language and perception
Recorded their experiences of various stimuli such as objects and sounds
They would divide their observations into 3 categories: thoughts, images and sensations
Learning through association when a dog associated the sound of a bell with food
Eventually when the sound of a bell chimed dogs began salivating without food (stimulus)
Experimented on rats and pigeons in specialised cages
Every time a rat pulled a lever it was rewarded with food
Attention - the extent to which we notice certain behaviours
Retention - how well that behaviour is remembered
Motor reproduction - the ability of the observer to perform the behaviour
Motivation - the will to perform the behaviour, which is often determined by whether the behaviour is rewarded or punished
Recorded the behaviour of young children who watched an adult behave in an aggressive way towards a Bobo doll
Children were later observed and seen to be more violent towards the doll
Showed videos to children when an adult behaved aggressively towards the Bobo doll
One group saw the adult being praised and another told off whilst the control saw aggression with no consequence
First group was the most aggressive then control and then the second group
Oral (0-1) - focus of pleasure is the mouth and can create an oral fixation
Anal (1-3) - focus of pleasure is the anus and can result in retentiveness or expulsivity
Phallic (3-6) - focus of pleasure is the genital area and can result in a phallic personality
Latency - Early conflicts are repressed
Genital - sexual desires become conscious alongside puberty and could then find difficult to form heterosexual relationships
Nature Vs Nurture
Reductionism Vs Holism
Free will Vs Determinism