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Financial Planning
A collaborative process that helps maximize a Client’s potential for meeting life goals through Financial Advice that integrates relevant elements of the Client’s personal and financial circumstances.
Areas of financial planning
Developing Goals
Cash & Debt Management
Risk Management & Insurance Planning
Education Needs
Group Benefits Planning
Investment Planning
Retirement Savings & Income Planning
Tax Planning
Estate Planning
Comprehensive financial plan
All aspects of client’s circumstances
Targeted Planning
One or two areas addressed
2 types of financial planning
Comprehensive
Targeted
Steps to setting a financial goal:
1. Potential goals should be identified by the client. Some find that this part of the process can be the most difficult. It is important for financial planners to learn how to help people identify their needs and wants, now and in the future, and then develop them into clearly stated, realistic, achievable goals. Financial planners must have excellent, active listening skills and should verify their clients’ understanding of their goals by restating, paraphrasing, and summarizing what financial planners believe they heard, either receiving affirmation or requiring further discussion.
2. A time frame must be established. Is this a short-or long-term goal? When is the goal meant to be reached in terms of years or months?
3. Specify the amount needed to accomplish the goal. The amount should be stated (e.g., how much money is needed) so it can be measured, assessed, and monitored as the goal becomes more of a reality.
Acronym to remember the steps for an effective financial goal
PTA
Purpose
Time frame
Amount
A good financial goal example with PTA
“I want to save $20,000 in the next five years for a down payment on a house.”
Is this a well-defined financial goal?
“Establish an emergency fund of $10,000”
No, there is no T in the PTA
Is this a well-defined financial goal?
“Save for a child’s college education which begins in 2035”
No, there is no A in the PTA
Is this a well-defined financial goal?
“Save $25,000 to start a business in 2032”
Yes, it has all PTA
Why do people not plan?
Procrastination
Not enough wealth
Only about investments
Only about insurance
Concern about fees
Defining the scope of engagement with a client includes:
Identifying the service(s) to be provided, and those that will be excluded
Disclosing the planner’s compensation arrangement
Disclosing existing or potential conflicts of interest
Determining the responsibilities of both the planner and client
Establishing the duration of the engagement
Providing any additional information necessary to determine, define, or limit the scope of engagement
7 Step Financial Planning Process
Understanding the client’s personal and financial circumstances
Identifying and selecting goals
Analyzing the client’s current course of action and potential alternative courses of action
Developing the financial planning recommendations
Presenting the financial planning recommendations
Implementing the financial planning recommendations
Monitoring progress and updating
Remember: Umbrellas In A Downpour Prevent Immense Mess
Financial Planning Process: Step 1 - Understanding the client’s personal and financial circumstances
QuaNtitative - Names & Numbers
QuaLitative - Lifestyle, feelings, and ( quality of life
Fact Finder (like our CF update sheet)
Other Advisors (attorneys, insurance agents, etc.)
Financial Planning Process: Step 2 - Identifying and selecting goals
Identify
Prioritize
Specific - PTA
Purpose
Time Frame
Amount
Financial Planning Process: Step 3 - Analyzing the client’s current course of action and potential alternate course(s) of action
Strengths/weaknesses (SWOT)
Net worth/cash flows
Emergency Fund (6 months)
Titling of assets/beneficiaries
Mismatch: goals and reality
Tax issues
Risk analysis
Insurance coverage
Financial Planning Process: Step 4 - 7
Developing the financial planning recommendations and/or alternatives
Planner develops choices
Presenting the financial planning recommendations
Client makes the ultimate decisions
Implementing the financial planning recommendations
Greatest plan n the world is no good without implementation
Monitor progress and updating
Analyzing Information Red Flags for Step 3 of the Financial Planning Process
Insufficient liquid assets for emergency funds
Insufficient Insurance Coverage
Validity of the client’s stated goals in terms of other information
Mismatches between the client’s time horizon and stated goals
Mismatches between the client’s time horizon and current investments
Mismatches between the client’s personality and current investment position or resources, and stated goals
Investment vehicles that do, or do not, match the client’s needs and goals
Mismatch of risk
Disadvantageous titling of assets and naming beneficiaries
3 Ways Financial Planners Receive Compensation
Sales Related - Advisors receive commissions through the products they sell, i.e. mutual funds, insurance policies, or annuities
Fee only - Clients are charged directly through hourly rates, flat fees, or percent of assets under managment
A combination of commissions & fees (fee-based)
Areas of Financial Planning
Cash Management
Insurance Planning
Investment Planning
Retirement Planning
Tax Planning
Estate Planning
What is behavioral finance?
Understanding the behavioral & cognitive psychology behind irrational behavior & poor decisions.
What is a bias?
Behavior in favor of or against something, a person, or a group compared with another, usually in a prejudicial manner
2 Types of Bias (Pick the best answer in the exam because people get tripped up)
Cognitive errors (biases): Decisions made about well-known correct or incorrect concepts
Emotional Biases: Based on feelings; often occur impulsively
Cognitive errors
Faulty reasoning due to
Lack of understanding for technical analysis
Information processing mistakes
Memory errors
Illusion of control - Cognitive error
You think you can control the outcome of an event when you really cannot
Money Illusion - Cognitive error
You think one dollar has the same value without considering inflation
Conservatism bias - Cognitive error
You initially form a rational view but fail to change that view as new information becomes available
Mental Accounting - Cognitive error
Money is put into separate mental “accounts” based on purpose
Self-attribution bias - Cognitive error
You take credit for successes and blame others for your failures
Emotional Biases
Not related to conscious thought
Feelings
Impulses
Intuition
More difficult to overcome; may have to be accommodated
Self control bias - Emotional Bias
You make poor financial decisions because you
lack self discipline
Favor immediate gratification over long-term goals
Status quo bias - Emotional Bias
You are comfortable with your existing circumstances
unwilling to make changes, even if beneficial
Affinity bias - Emotional Bias
You make poor decisions because you feel they are based on your interests and values
Principle of Communication
Essential during data-gathering step
Interview-type questions
Use open-ended questions - answers in your own words
Avoid close-end questions - no yes or no
Interpersonal communication - understanding differences across generations, cultures, and genders
Types of Communication
Body language
Voice pitch and tone
Active listening
Mirroring
Emotional intelligence
Nondirective Counseling Definition
Persuade others to reflect and share
Helps to understand them better
Provides support
Directive Counseling Definition
Planner guides the discussion
Helps client understand the circumstances better
Nondirective Counseling Skills
Clarification
Paraphrasing
Summarizing
Directive Counseling Skills
Reframing
Explanation
Advice
Politeness & Sensitivity
Politeness
Behaving in a socially acceptable way
Using appropriate manners
Sensitivity
Responding thoughtfully
Not making assumptions
Inclusion & Exclusion
Inclusion
Messaging that others are valued, respected, and supported
Presence is acknowledged and considered important
Exclusion
Occurs when others feel “left out”
Use thoughtful language
FPQP Code of Ethics
Fiduciary Duty - act as one, loyalty to place the best interests of the client above your’s or the firm’s, avoid conflicts of interest
Integrity
Competence
Diligence - Respond to client’s reasonably/timely
Professionalism - Compelling with laws and regulations. Don’t bring dishonor to the profession.
Confidentiality
The Fiduciary Standard
Put a client’s interests first
Act with the utmost good faith
Provide full and adequate disclosure of all material facts
Refrain from misleading clients
Expose all conflicts of interest to clients
Financial Statement (Statement of Financial Position): What it is, its purpose, components
What it is?
Shows net worth, or “wealth”
Also known as a personal balance sheet
Its Purpose
Provides a static “snapshot” of financial status as a specified date
Components
Assets - Liabilities = Net Worth
What you OWN - what you OWE = net worth
How to calculate net worth?
Assets - Liabilities = Net Worth
3 Asset Categories
Cash/cash equivalents (liquid assets): Saving, checking, CDs, Money Market
Invested Assets: Can include brokerage or retirement accounts, or coin collection held for growth in value when sold
Used Assets: Things you are use now such as your home, and car
Generally assets are shown as their current Fair Market Value (FMV). What is FMV?
The amount a willing buyer would pay a willing seller for the asset
How much is a good rule of thumb to have going to savings in financial planning?
10%
True or False: Taxes are considered a variable outflow in this course because they can fluctuate from year to year.
True
Cash Flow Statement: What it is, its purpose, components
What it is?
Shows net inflows/outflows
Its purpose?
Summarizes cash inflows and outflows over a past time period (month, year)
Components?
Inflows - outflows = net inflow or outflow
How much do you need in an emergency fund?
3-6 months of expenses
Purpose & Guideline of the Basic Liquidity Ratio?
Purpose: Shows the number of months a household could continue to meet its expenses from existing cash & cash equivalent assets after a total loss of income.
Guideline: 3-6 months of living expenses.
Purpose & Guideline of the Savings Ratio?
Purpose: Figures out how much should be saved/invested
Guideline: 10% or higher (of gross income)
3 Types of Debt-To-Income Ratios
Housing costs (front-end ratio)
Total debt (back-end ratio)
Nonmortgage debt (consumer ratio)
Purpose & Guideline of the Housing Cost?
Purpose: Considers how much home costs will take of income
Guideline: 28% or higher (of gross income)
Purpose & Guideline of the Total Debt Ratio?
Purpose: Ability to cover debt
Guideline: 36% or lower (of gross income)
Purpose & Guideline of the Consumer Debt Ratio?
Purpose: ONLY one that uses net income
Guideline: 20% or lower (of net income)