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19 Terms
1
The five basic types of sports products include tangible products, intangible products, live events or experiences, digital experiences, and __________.
Personal ID/Personalities.
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2
The actual product consists of __________ features of the product.
the tangible, identifiable.
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3
The core product provides __________ for consumers, such as entertainment and competition.
the reason for using the product.
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4
Augmented products include elements that increase value like parking lots, seating areas, and __________.
concessions.
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5
Intrinsic rewards appeal to psychological motivations and create __________ interactions.
memorable.
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6
Push strategies involve pushing your product onto people, which includes __________ like cold calls.
sales staff pursuing clients.
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7
Pull strategies create excitement that __________ people toward your brand.
pulls.
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8
Good goals and objectives should be Specific, Measurable, Time Frame specific, and __________.
Realistic.
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9
The five-step model of brand communication campaign planning includes defining the target market, setting objectives, establishing a budget, determining strategy and tactics, and __________.
implementing the campaign.
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10
Affordability as a budget method considers marketing as a __________.
cost.
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11
The % of Sales Method ties the marketing budget to __________.
revenues.
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12
The Objective and Task Method requires defining desired outcomes and determining the __________ to achieve those outcomes.
tactics.
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13
The ROI Method looks at expenses from an __________ perspective.
incremental.
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14
Major IMC channels include Advertising, PR, Sales Promotions, and __________.
Sales Force Effectiveness.
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15
Sales promotions can induce sales and create __________ engagement.
long term brand.
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16
Public Relations impacts media coverage and generates __________ for the organization.
publicity.
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17
Sales Force Effectiveness means that a sales team engages customers directly, acting as the __________ of the organization.
face.
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18
Direct response marketing includes methods like mail, telemarketing, email, and __________ marketing.
interactive.
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19
The advantage of the Objective and Task Method is its focus on __________ goals for the marketing budget.
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