Media key terms
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Last updated 3:03 PM on 5/23/23
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4 Terms
1
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Visual codes
* Colour palette
* Props
* Images - people, places, objects
* Layout
* Symbols and signs that construct meaning
* Mise-en-scene
* Props
* Images - people, places, objects
* Layout
* Symbols and signs that construct meaning
* Mise-en-scene
2
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Written codes
* Language choices
* Direct address
* Colloquial/conversational
* Typography
* Direct address
* Colloquial/conversational
* Typography
3
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Technical codes
* Camera angles (shot types)
* Lighting
* General composition/editing
* Lighting
* General composition/editing
4
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Target audience
* Gender
* Class - A, B, C1, C2, D, E
* Age
* Psychographics (values and interests)
* Niche/mainstream
* Class - A, B, C1, C2, D, E
* Age
* Psychographics (values and interests)
* Niche/mainstream
