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imperfect estimates
-samples can offer imperfect estimates of the characteristics of the population for two reasons:
sampling error
unsystematic variation
decision error
-if sample statistics do not match population parameters, researchers will make a decision error when making inferences about the population based on the results of a study
-specifically, the decision to either reject the null hypothesis or fail to reject the null hypothesis could be wrong
type 1 error
-occurs when a researcher finds an effect in a sample, when no effect exists in the population
-a researcher rejects the null hypothesis when the null hypothesis is actually true in the population
reasons for a type 1 error
-sampling error → effect is not present in the overall population, but the individuals in the population who do show the effect are overrepresented in the sample
-bias in participants responses to show the effect, which is produced by some aspects of the study e.g., demand characteristics
-effect occurred randomly/by chance and does not exist in the population
type 2 error
-a researcher finds no effect in a sample, when an effect does exist in the population
-a researcher fails to reject the null hypothesis, when the null hypothesis is actually not true in the population
reasons for type 2 error
-sampling error → effect is present in the overall population, but the individuals in the population who do not show the effect are over-represented in the sample
-unsystematic variation in participants’ responses is produced by some aspect of the study e.g., low internal validity
p value
-probability of finding an effect in a sample if there is no effect in the population
-probability of incorrectly finding an effect in a study
-probability of making a type 1 error
data analysis
-every test of the null hypothesis will have a p value to indicate the chance of having made a type 1 error
-p value range is 0 (certainly will not occur) to 1 (certainly will occur)
p value can never be exactly 0 or 1 because we can never be 100 certain about our inferences
small p value
-low probability of having made a type 1 error
-low chance that we found an effect in our sample if there is no effect in the population
-this reject the null hypothesis when the p value is small
aim of null hypothesis testing
-to falsify the idea there is no effect in the population
-want the chance that there is no effect in the population to be as small as possible
-because then it is more likely that there is an effect in the population
null hypothesis testing
-compare the sample characteristics to the predicted population characteristics stated in the null hypothesis, with the aim to falsify/reject the null hypothesis
-impossible to explain/prove systematic variation
-but we can falsify/disprove unsystematic variation
process of null hypothesis testing
-assess the probability that you found the effect in your sample while there actually is no effect in the population
-p value the probability of finding an effect in the sample if there is no effect in the population
significant effect or not significant
-researchers have agreed if the probability is less than .05 (5%) then the significance is small enough to reject the null hypothesis in favour of the experimental hypothesis
-thus, we believe there is a significant effect in the population