Branding Notes Review

These flashcards cover key vocabulary and concepts related to branding, designed for exam preparation.

Brand

A set of tangible and intangible attributes that create awareness and identity, building the reputation of a product, service, person, place, or organization.

Branding

The process of creating a strong, positive perception of a company, its products, or services in the customer's mind through design, messaging, and consistent marketing.

Brand Identity

The unique combination of elements that create a distinct image and perception of a brand in consumers' minds.

Brand Awareness

A customer's level of familiarity with a product or service, marking the beginning of their interest and relationship with a brand.

Brand Image

The general impression and associations a customer has about a brand, shaped by their experiences and advertising.

SWOT Analysis

A comprehensive analysis of a firm's strengths, weaknesses, opportunities, and threats to inform branding and marketing strategies.

Customer Loyalty

A strong emotional connection that leads consumers to repeatedly purchase a brand's products or services.

Co-branding

A strategy that involves partnering with another brand to enhance reach and exposure.

Differentiation

The process of showcasing what makes a brand unique and distinct from its competitors.

Brand Elements

The unique aspects of a brand, such as logos, messaging, and values that shape public perception.

Endorsed Brands

Brands that retain their own identity but are connected to and benefit from the reputation of a master brand.

House of Brands

A brand architecture where multiple brands are managed under a parent brand, allowing each to operate independently.

Big Idea

A central, compelling concept that encapsulates the essence of a brand and differentiates it from competitors.

Brand Experience

The sum of all interactions a customer has with a brand and how those interactions foster relationships and loyalty.

Brand Resonance

The emotional connection between a consumer and a brand, influencing their purchasing behavior.