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Social cognition
The study of how individuals process, retain, and use information related to social situations and other people. It involves cognitive processes such as attention, perception, memory, and judgment
Social schemas
Mental frameworks that help people organize and interpret social information
Heuristics
Mental shortcuts used to make quick judgments about people and social situations
Attribution theory
Explains how people determine the causes of others' behavior, distinguishing between dispositional (internal) and situational (external) factors
The fundamental attribution error
The tendency to overestimate dispositional factors and underestimate situational factors when explaining others' behavior
Example of the fundamental attribution error
Assuming someone who yells at a waiter is rude, without considering situational factors like a mistake in their order
The actor-observer bias
The tendency to attribute one’s own behavior to situational factors but others' behavior to dispositional factors
Example of the actor-observer bias
Blaming traffic when you're late, but assuming someone else is irresponsible when they are late
The self-serving bias
The tendency to attribute successes to dispositional factors and failures to situational factors
Example of the self-serving bias
Doing well on a test and attributing it to intelligence, but blaming a bad score on distractions
Social categorization
Classifying people into groups based on shared characteristics like race, gender, or occupation
First impressions
Can be enduring but may change with new information
The primacy effect
Refers to remembering information encountered first
The recency effect
Refers to remembering information encountered last
Saliency
How noticeable or prominent information is in a given context
Attributional ambiguity
Uncertainty about the cause of another person's behavior, which may lead to reliance on stereotypes
Example of attributional ambiguity
Assuming someone's behavior is based on stereotypes rather than individual factors
Stereotypes
Generalized beliefs about members of a group based on race, gender, age, etc.
Prejudice
An attitude towards a group or individual based on their group membership, which can be explicit or implicit
Discrimination
Negative behavior towards a group or individual based on group membership
Cognitive dissonance
The discomfort from holding conflicting beliefs or attitudes, which can motivate schema change
Social encoding
The process of perceiving and paying attention to social stimuli
Priming
The process by which exposure to one stimulus influences the response to another stimulus, often subconsciously
Accentuation principle
The tendency to exaggerate differences between categories and enhance similarities within categories
Accessibility
How easily a concept comes to mind and influences perception and behavior
Affect–infusion model
The idea that emotions influence cognitive processes and guide judgments and decisions
Anchoring and adjustment
A heuristic where initial information (the anchor) influences later judgments, even if the anchor is arbitrary
Associative meaning
The connection between concepts based on past experiences and learning
Associative network
A cognitive structure where related ideas and concepts are interconnected
Attribution
The process of assigning causes to behavior, either to internal (dispositional) or external (situational) factors
Availability heuristic
A cognitive shortcut where the likelihood of an event is judged based on how easily examples come to mind
Base-rate information
General statistical information about how often something occurs, often ignored in individual judgments
Behavioural decision theory
The study of how people make decisions, often deviating from rational models
Behaviourism
A psychological approach that focuses on observable behavior rather than internal mental processes
Bookkeeping
The gradual adjustment of schemas by collecting new, inconsistent information
Central traits
Characteristics that have a major influence on the overall impression of a person
Cognitive algebra
A model where information about others is combined through summation, averaging, or weighting
Cognitive consistency
The motivation to keep thoughts, attitudes, and behaviors consistent with each other
Cognitive miser
The idea that people minimize cognitive effort by using simple thinking strategies
Configural model
A model of impression formation where some traits have more influence than others and can change the perception of other traits
Conversion
A sudden and drastic change in a schema based on compelling new evidence
Exemplars
Concrete examples that represent a category and influence thinking about that category
Family resemblance
The idea that category members share similarities but are not necessarily identical
Fuzzy sets
Categories with vague boundaries where membership is based on a gradual rather than absolute criterion
Gestalt psychology
A psychological approach stating that the whole is greater than the sum of its parts and that perception and cognition are processed contextually
Illusory correlation
The tendency to perceive a relationship between two variables that are not (strongly) correlated in reality
Implicit personality theories
Beliefs about how certain personality traits are related to each other
Motivated tactician
The idea that people flexibly switch between thinking strategies depending on motivation and needs
Naive psychologist (or scientist)
The idea that people try to explain behavior rationally and logically, even though they are often biased
Normative models
Theories about how decisions should ideally be made based on logic and rational thinking
Paired distinctiveness
The tendency to associate rare behaviors with rare groups, contributing to stereotypes
Peripheral traits
Traits that have little influence on the overall impression of a person
Personal constructs
Individual interpretation frameworks that people use to understand the world and others
Primacy
The effect where earlier-presented information has a greater influence on judgments and memory than later information
Prototype
The most typical example of a category, used as a reference point for other instances
Recency
The effect where recently presented information has a greater influence on judgments and memory than earlier information
Reductionism
The tendency to explain complex phenomena by breaking them down into simpler components
Regression
The statistical tendency for extreme scores or behaviors to move closer to the average on a second measurement
Representativeness heuristic
A heuristic where the likelihood of something is judged based on how well it matches a prototype
Roles
Socially defined behaviors and expectations linked to a particular position in society
Salience
The degree to which a stimulus stands out and attracts attention in a given context
Schema
Mental structures that help organize and interpret information about the world and social interactions
Script
A type of schema that describes appropriate behaviors and expectations for a specific situation
Self-categorisation theory
The theory that people categorize themselves into social groups, influencing their self-image and behavior
Social identity theory
The theory that people derive part of their self-concept from the groups they belong to, affecting intergroup behavior
Social judgeability
The process where people assess whether a social situation justifies making a judgment about someone
Social neuroscience
An interdisciplinary field that examines how biological and social processes interact
Subtyping
The process of viewing exceptions to a stereotype as separate subgroups, preserving the overall stereotype
Summation
A model of impression formation where all available information is summed up to form a judgment
Vividness
How striking or memorable information is, affecting how strongly it is retained in memory and influences judgments
Weighted averaging
A method of impression formation where information is combined based on the relative importance of different traits