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8.25 seconds
The attention span of an average audience is
12 seconds
2000s
8.25 seconds
2015
9 seconds
Goldfish
Animated posters
Can range from simple text animations or color swaps, to elaborate narrative 3D compositions that play out more like a movie than a poster.
Animated posters
are a relatively new medium in graphic design, which seem to have been significantly ignored by researchers.
2.7 MINUTES
Average length watched of a single internet video
More than half of people
would rather watch a video rather than read text, if both options are available.
