Animated Poster

8.25 seconds

8.25 seconds

The attention span of an average audience is

12 seconds

2000s

8.25 seconds

2015

9 seconds

Goldfish

Animated posters

Can range from simple text animations or color swaps, to elaborate narrative 3D compositions that play out more like a movie than a poster.

Animated posters

are a relatively new medium in graphic design, which seem to have been significantly ignored by researchers.

2.7 MINUTES

Average length watched of a single internet video​

​

More than half of people

would rather watch a video rather than read text, if both options are available.