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ceteris paribus
“other things equal”; change in one thing while all else remains the same
utility
happiness, satisfaction; something every rational individual wants to maximize
positive statement
claims about what is (factual)
normative statement
claims about what ought to be (opinion/subjective)
cost-benefit principle
measuring an individuals willingness to do something based on the cost and benefits of said action (where the cost is greater than or equal to benefits)
opportunity-cost principle
measuring an individuals willingness to do something where the cost of said action is the next best benefit
sunk cost
costs that cannot be reversed
sunk cost fallacy
an individual makes a decision based on costs that are no longer relevant
willingness to pay (WTP)
maximum price a customer is willing to pay for a product or service
economic surplus
access of goods/benefits where the total benefits are greater than the total costs (rational individuals seek to increase/maximize their economic surplus)
production possibility frontier
graphical illustration of opportunity cost; graphing the production of one good and its effects on another
the marginal principle
measuring an individuals willingness to do something based on the marginal befits and marginal costs of each (additional) action
marginal benefit
difference in benefits between each quantity
marginal cost
difference in costs between each quantity
the rational rule
if the marginal benefit exceeds the marginal costs, an individuals should continue doing it
rational rule for buyers —> buyers should continue buying as long as the marginal benefit exceeds the marginal cost
rational rule for sellers —> sellers should continue selling as long as the market price is above the marginal cost
the interdependence principle
individual choices are not made in isolation
unintended consequences
outcomes of a decision or having unforseeable effects
demand function
representation of demand through tables, curves/lines, and equations; combination of marginal cost and marginal benefits graphs
law of demand
demand curves always slope down
diminishing marginal benefits/utility
benefits of an additional unit begins to decline
movement (along a curve/line) (demand)
changes in one variable (either price or quantity); movement along the curve/line
shift (along a curve/line) (demand)
changes in entire function; change in the entire curve/line
achieved through…
income
tastes
price of related goods
popularity
…
normal goods
goods in which demand increases as income increases
inferior goods
goods in which demand decreases as income increases
complimentary goods
goods that coincide with one another (mirroring one another in terms of affects)
substitute goods
goods that clash with one another (opposing one another in terms of effects)
network and congestion effects
how often other individuals use said product, creating a shift in demand curve
supply function
representation of supply through tables, curves/lines, and equations; combination of marginal cost and marginal benefits graphs
law of supply
supply curves always slope down
increasing marginal costs
marginal costs always increase, meaning it usually costs more to make one additional product, even if there is a slight decrease at the beginning
inputs
things suppliers need to produce goods
declining marginal product of inputs
additional quantity of the good one more unit of an input makes possible; often decreasing
perfect competition
market where sellers have (1) identical good and (2) have small buyers and sellers
price-takers
market participant that must take the price given to them because they lack power
fixed cost
costs that do not change/remain the same
variable cost
costs that do change according to production volume
movement (along a curve/line) (supply)
changes in one variable (either price or quantity); movement along the curve/line
shift (along a curve/line) (supply)
changes in entire function; change in the entire curve/line
achieved through…
input prices
productivity and technology
price and related outputs
expectations
type and number of sellers
…
productivity
measures how efficiently a producer converts inputs into outputs
substitutes-in-production
alternatives goods that a company or producer can make using shared resources and inputs
complements-in-production
goods that are jointly produced from the same shared recources or