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Scarcity
Limited resources → insufficient to satisfy unlimited needs & wants
Choice
Because of scarcity, choices must be made to allocate scarce resources (e.g., what to produce, what to forego)
Efficiency
Useful output ÷ Total input. Aim: maximize efficiency using minimum resources to produce maximum useful output
Equity
Being fair/just. Normative concept since different people have different views of fairness
Economic well-being
Prosperity / economic satisfaction / standard of living (includes job security, health, education, quality of life, social connections)
Sustainability
Ability of present generations to use resources without limiting future generations' ability to satisfy their needs
Change
Economics is in continuous change; equilibrium = state of rest with no tendency to change
Interdependence
Economic decision-makers depend on each other. Globalisation increases interdependence, but creates risks of unintended consequences
Intervention
Governments intervene because free markets often fail to achieve goals (equity, efficiency, sustainability). Debate exists over degree of intervention
Factors of Production Definition
the fundamental resources required to produce goods and services
Opportunity Cost
Value of the next best alternative sacrificed to obtain something else
Free Good
Not scarce → zero opportunity cost
Economic Good
Scarce → incurs opportunity cost of consumption/production
PPC shows
Scarcity, Choice, Opportunity cost
Straight-line PPC
Constant opportunity cost
Curved PPC
Increasing opportunity cost
Movement towards PPC
Actual growth: ↑efficiency, ↓unemployment
Outward shift of PPC
Potential growth: ↑FOPs, ↑technology
Positive economics
Deals with "what is, was, or will be" (can be proven true/false)
Normative economics
Deals with "what should be" (value judgments, cannot be proven true/false)
Demand
Willingness + ability of consumers to buy a good/service at different prices over a time period
Supply
Willingness + ability of producers to provide a good/service at different prices over a time period
Determinants of demand
Income, direct tax, price of substitutes, price of complements, tastes/preferences, expectations, population
Determinants of supply
Costs of production, taxes/subsidies, technology, price of related goods, producer expectations, unexpected events, number of firms
Law of Demand
Price↑ → income effect + substitution effect → Qd↓
Law of Supply
Price↑ → more profitable to produce → incentive to supply more → Qs↑
Demand curve links
D curve = MB curve → Law of diminishing marginal utility
Supply curve links
S curve = MC curve → Law of diminishing returns
Equilibrium
Qd = Qs; shortage → P↑, surplus → P↓; price mechanism restores equilibrium
Functions of price
Signal + Incentive
Rational consumer choice assumptions
Rationality, perfect information, utility maximisation
Limitations of rational consumer choice
Biases, bounded rationality, bounded self-control, bounded selfishness, imperfect information
Biases examples
Rules of thumb, anchoring, framing, availability bias
Bounded rationality
Rational only within limits (lack of info, cost of info, limited processing) → satisficing not maximising
Bounded self-control
People often lack self-control (overeat, overspend, undersave)
Bounded selfishness
People are not always selfish (selfless behaviour, public good contributions)
Imperfect information
Consumers lack full info → cannot maximise utility
Nudge theory
Influences decisions without financial incentives/limiting choice (e.g., placing healthier food visibly)
Choice architecture
Decisions influenced by how options are presented
Default choice
Chosen automatically if no action taken (e.g., subscriptions)
Restricted choice
Options limited by authority (e.g., speed limits)
Mandated choice
Compulsory to choose between options (e.g., organ donation opt-in at licence renewal)
Rational producer behaviour
Firms maximise profit
Alternative firm goals
Market share, growth, revenue maximisation, satisficing, CSR
Elasticity
Responsiveness of Qd or Qs to change in price/income/related goods
Formula for PED/PES
% change in Q ÷ % change in P
PED along curve
Left: elastic → Right: inelastic
Special cases
Perfectly elastic, perfectly inelastic, unitary elastic
Determinants of PED
Necessity, substitutes, proportion of income, time
Determinants of PES
Time, unused capacity, stocks, mobility of FOP, cost increases
PED < 1
Inelastic → P↑ leads to TR↑
PED > 1
Elastic → P↑ leads to TR↓
TR max when PED
= 1
Primary commodities PED
Inelastic (necessity, few substitutes) → price volatility
Manufactured goods PED
Elastic (many substitutes, less necessity)
Primary commodities PES
Inelastic (long time to produce, perishables)
Manufactured goods PES
Elastic (quick to produce, can store)
Indirect taxes & PED
Lower PED → more govt revenue
Tax incidence rule
PED < PES → consumers bear more burden; PES < PED → producers bear more
YED < 0
Inferior goods
0 < YED < 1
Normal goods (necessities)
YED > 1
Normal goods (luxuries)
Implication of YED
High-YED industries grow fastest in growing economies
Sector YED
Primary: lowest YED; Services: highest YED
Reasons for government intervention
Govt revenue, support firms, support households, influence production, influence consumption, correct market failure, promote equity
Indirect tax benefits
Govt gains revenue; corrects negative externalities; discourages harmful consumption; redistributes income; reduces imports
Indirect tax drawbacks
Consumers pay higher prices; producers earn less; workers lose jobs; welfare loss; regressive impact
Subsidy benefits
Consumers gain lower prices; producers gain revenue; workers gain jobs; encourages desirable goods; supports industries; corrects positive externalities
Subsidy drawbacks
Govt loses revenue (opp. cost); inefficiency (high-cost producers supported); misallocation (overproduction); welfare loss
Price ceiling benefits
Some consumers access necessities at lower prices; govt may gain political support
Price ceiling drawbacks
Shortages; black markets; welfare loss; producers earn less; workers may lose jobs
Price floor benefits
Supports producers (farmers, workers); protects low-skilled workers; ensures minimum income/consumption standard
Price floor drawbacks
Surpluses; govt must buy/store/dispose at opp. cost; inefficient firms survive; welfare loss; higher consumer prices; harms foreign producers if exported
Minimum wage benefits
Protects workers; increases incomes; may increase motivation and productivity
Minimum wage drawbacks
Unemployment; misallocation of resources; higher production costs; higher consumer prices; black markets for illegal workers
Market failure
Occurs when MSB ≠ MSC (no allocative efficiency)
Negative externality of production
MSC > MPC → overproduction → welfare loss
Negative externality of consumption
MPB > MSB → overconsumption → welfare loss
Positive externality of production
MSC < MPC → underproduction → underallocation
Positive externality of consumption
MPB < MSB → underconsumption → underallocation
Merit goods
Positive externalities, desirable, underprovided and underconsumed without govt intervention
Demerit goods
Negative externalities, undesirable, overprovided and overconsumed without govt intervention
Legislation/Regulation benefits
Simple to implement; firms forced to comply; effective at least partially; may be most appropriate
Legislation/Regulation drawbacks
Monitoring/enforcement costs; one-size-fits-all inefficiency; no incentive to innovate; incomplete knowledge on extent of damage
Collective self-governance benefits
Sustainable use of resources by local users; effective with good communication; low cost
Collective self-governance drawbacks
Only feasible in small/local settings; hard to enforce universally; depends on trust and cooperation
Negative advertising/education benefits
Shifts consumer preferences; firms respond to consumer opinion; can raise awareness effectively
Negative advertising/education drawbacks
Limited real effect; short-lived changes; opportunity costs for campaigns
Indirect tax benefits
Internalises externality; discourages harmful activity; govt revenue; efficiency via price mechanism
Indirect tax drawbacks
Hard to measure exact external cost; regressive; compliance/enforcement difficult; inelastic goods not much affected
Carbon tax benefits
Incentive to switch to clean tech; higher emissions → higher tax; predictable energy prices; govt revenue
Carbon tax drawbacks
Hard to set correct tax; regressive impact; requires monitoring; political pressure to set too low
Tradable permits benefits
Sets pollution cap; incentive to innovate; efficient (low-cost reducers cut more); govt can auction permits for revenue
Tradable permits drawbacks
Hard to set cap; distribution may be politicised; volatile permit prices; enforcement required
Positive advertising/education benefits
Raises awareness of benefits; may encourage consumption of merit goods; relatively easy to implement
Positive advertising/education drawbacks
Partial effect only; opportunity cost of funds; unlikely to fully close welfare gap; may raise prices if demand shifts
Direct government provision benefits
Free/affordable access; ensures equity; very effective at increasing Q
Direct government provision drawbacks
High government spending; opportunity costs; inefficiency risk; political influence in provision choices
Subsidy for positive externalities benefits
Lowers price; encourages production and consumption; corrects underallocation; affordable for consumers
Subsidy for positive externalities drawbacks
Difficult to measure external benefit; govt expenditure (opp. cost); inefficiency risk; political bias in subsidy allocation