1/15
Looks like no tags are added yet.
Name | Mastery | Learn | Test | Matching | Spaced |
---|
No study sessions yet.
Media products are designed to…
convey a point of view or specific meaning.
What is are codes and conventions?
Media codes and conventions are the building blocks of media, they generally have an agreed meaning or connotation to their audience which creators use to convey a point of view.
What are the types of code?
symbolic, written and technical
Codes have a range of different meanings dependant on…
audience and the purpose of the text, genre, society or situation they are being used in.
What are symbolic codes?
Symbolic codes have meanings that exist outside the world of the media product, and are understood in similar ways in the real life of the audience.
List some symbolic codes
setting, mise en scène, acting, colour
List some technical codes
camerawork, editing, audio, lighting
List some written codes
printed language, spoken language
List some conventions
form conventions, story conventions, genre conventions
Describe the CAMELS technique camera techniques
Framing size, angle, movement, etc, handheld, steadicam.
Describe the CAMELS technique acting
Facial expressions, speech patterns, body gestures, etc.
Describe the CAMELS technique mise-en-scene
All the elements within the frame that can be manipulated: costume, colour, set design and location.
Describe the CAMELS technique editing
The way shots are connected: extended (long) takes, rapid cuts, montages, juxtapositions
Describe the CAMELS technique lighting
Shadows, highlights, contrast,
Describe the CAMELS technique sound
Diegetic/non-diegetic sound, score, sound effects
slide 30
slide 30