1. Monopolist will not produce where demand is inelastic = MR is negative, costs will increase and profits will fall
2. Monopolist dilemma becomes more acute the less elastic demand is (graph showing two different demand curves)
3. Competitive firm does not face this at MR=price
4. Price discrimination gives the monopolist a way out of dilemma = To sell an additional unit can price discriminate by charging a different price so do not lose revenue on inter-marginal units