Media Studies: Exploring the Media (WJEC)

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15 Terms

1

Printing Press

Invention that revolutionized mass communication by enabling book production.

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2

Hypodermic Needle Model

Theory suggesting media messages are directly injected into audiences.

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3

Frankfurt School

Critiques media's role in promoting capitalist ideologies and consumer culture.

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4

Stereotyping

Oversimplifying group characteristics, leading to biased portrayals.

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5

Uses and Gratifications Theory

Focuses on how audiences seek media to fulfill specific needs.

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6

Semiotics

Study of signs and symbols in media texts conveying meaning.

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7

Scriptwriting

Process of writing dialogue and action for media content.

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8

Camera Angles

Different perspectives used in filming scenes, like close-ups and wide shots.

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9

Virtual Reality (VR)

Technology creating immersive digital environments for user interaction.

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10

Thorough Coverage

Detailed overview of media studies integrating theory and practice.

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11

Engaging Case Studies

Real-world examples making theoretical concepts accessible and relevant.

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12

Hands-On Approach

Practical exercises fostering media production skills development.

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13

Depth of Theory

Need for more detailed exploration in theoretical sections for advanced students.

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14

Interactive Elements

Incorporating online resources and multimedia content for enhanced engagement.

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15

Current Updates

Regular updates to reflect the latest media technology and industry practices.

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