Media Studies: Exploring the Media (WJEC)

Printing Press

Invention that revolutionized mass communication by enabling book production.

Hypodermic Needle Model

Theory suggesting media messages are directly injected into audiences.

Frankfurt School

Critiques media's role in promoting capitalist ideologies and consumer culture.

Stereotyping

Oversimplifying group characteristics, leading to biased portrayals.

Uses and Gratifications Theory

Focuses on how audiences seek media to fulfill specific needs.

Semiotics

Study of signs and symbols in media texts conveying meaning.

Scriptwriting

Process of writing dialogue and action for media content.

Camera Angles

Different perspectives used in filming scenes, like close-ups and wide shots.

Virtual Reality (VR)

Technology creating immersive digital environments for user interaction.

Thorough Coverage

Detailed overview of media studies integrating theory and practice.

Engaging Case Studies

Real-world examples making theoretical concepts accessible and relevant.

Hands-On Approach

Practical exercises fostering media production skills development.

Depth of Theory

Need for more detailed exploration in theoretical sections for advanced students.

Interactive Elements

Incorporating online resources and multimedia content for enhanced engagement.

Current Updates

Regular updates to reflect the latest media technology and industry practices.