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who came up with the S Curve model
chen
what is the S Curve model based on?
lang change can occur at a slow pace creating the initial curve of the ‘s’
increases speed as it becomes more common and accepted
slow down when fully intergrated
3 parts of the S Curve
potential
implementation
diffusion
potential?
when a new words/forms/phrases ect. are introduced
implementation?
the change spreads; more people use it
diffusion?
The rate at which is grows/slows/stops as most people are using it.
however there are some who refuse to use the change)