S curve model

who came up with the S Curve model

• chen

what is the S Curve model based on?

• lang change can occur at a slow pace creating the initial curve of the ‘s’

• increases speed as it becomes more common and accepted

• slow down when fully intergrated

3 parts of the S Curve

• potential

• implementation

• diffusion

potential?

when a new words/forms/phrases ect. are introduced

implementation?

the change spreads; more people use it

diffusion?

• The rate at which is grows/slows/stops as most people are using it.

• however there are some who refuse to use the change)

whats a criticism for Chens S curve model?

• Takes time to implement

• Effective as long as it can move out of a social/geographical area

• MLE effective change on the country bc it spread as far as Manchester

What does Chens model also state?

• No change will ever be 100% effective

• E.g. ‘lol’ probs not used in 50 years

Evaluation of Chens S Curve?

• Change lose effectiveness as a result of a lack uptake

• No change is ever 100% > euphemism treadmill

• E.g. pejorative epithets are rare but still used bc some are resistant to change