UNIT 2 BUSINESS AND ARTIFICIAL INTELLIGENCE ENGLISH FOR BUSINESS

Chatbot

A computer program that mimics human conversation and can respond to your prompts.

Recommendation system

Filters and presents info based on your behavior, likes or history

Predictive text

Software that predicts your text as you twitter, often correcting or completing it.

Virtual assistant

A digital assistant that performs tasks like reminders or navigation.

Algorithm

Rules used by software to make decisions automatically.

Predictive analytics

Data analysis used to predict future behavior or preferences

Generative AI

Technology that changes or generates realistic images, video, or sound

Nudging technology

A tool that offers choices or suggestions that subtly guide behavior.

Personalization

Tech that adapts content or interfaces to user preferences

Natural language processing (NLP)

Converts spoken or written language into machine-readable form

Black-box AI

A machine learning system whose internal logic is not transparent, making decisions hard to interpret.

Data privacy

The right to control how personal information is collected, stored and used.

Misinformation

False or misleading content generated or spread by an AI system without intent to deceive

Large language model (LLM)

An AI trained on vast amounts of text that can generate human-like responses.

Facial recognition

Biometric technology that identifies individuals through facial creatures.

Predictive policing

Tools that use Ai and data to predict where crimes may occur or who may commit them

Automation

Technology and AI used to automate tasks traditionally done by humans

Systemic discrimination

Unfair or harmful outcomes resulting from the data or design of an AI system.

Virtual influencer

A computer-generated, AI-powered character that interacts on social media as if real.

Deepfake

Realistic but fake audio or video made using AI, often used in misinformation or fraud.

Algorithmic bias

Biased outcome consistently produced by algorithms due to unequal or prejudiced patterns in the data or design of a system

Recommendation system

AI suggests products or services based on customer behavior and preferences.

Netflix recommending movies based on your viewing history.

Dynamic price optimization

AI adjusts prices in real time based on demand, competition, and inventory.

Uber increasing fares during peak hour

Retail Sector

The industry that sells goods directly to consumers. Clothing stores, supermarkets, and online shops

Customer engagement

Interactions that build relationships between brands and customers. Loyalty programs or personalized emails

Unified commerce platforms

Systems that integrate online and offline sales channels for a seamless experience. A retailer syncing inventory between its website and physical stores.

Total cost of ownership

The full cost of a product or system over its lifecycle, including maintenance.Calculating software costs including licenses, updates, and support.

Streamlining

Making processes more efficient by removing unnecessary steps. Automating invoice processing to save time.

Tailor

To customize something to fit specific needs. Tailoring marketing campaigns for different customer segments.

Inventory levels

The quantity of products available in stock. A store tracking how many units of a product remain.

Conversion rates

The percentage of visitors who complete a desired action (e.g., purchase).

5% of website visitors buy a product.

Revenue

Total income generated from sales.

A store earning $10,000 in one month.

Operating costs

Expenses required to run a business.

Rent, salaries, and utilities.

Machine customers

AI systems or bots that make purchases autonomously.

Smart fridges ordering groceries automatically.

Demand forecasting

Predicting future product demand using AI and data.

A retailer forecasting high demand for umbrellas in rainy season

Inventory management

Controlling and tracking stock levels efficiently.

Using AI to avoid overstock or stockouts.

Merchandising

Strategies to promote and sell products effectively. Placing best-selling items at eye level in stores.

Supply chain management

Coordinating the flow of goods from suppliers to customers. Using AI to optimize delivery routes.

Customer service chatbots

AI bots that assist customers with inquiries and support. A chatbot answering FAQs on an e-commerce site.

Personalization

Using AI to customize experiences, recommendations, and offers for individual customers based on their preferences and behavior. An online store showing product suggestions based on your previous purchases.

Sentiment analysis

AI analyzes customer reviews, social media posts, or feedback to determine emotional tone (positive, negative, neutral). A retailer uses sentiment analysis to detect dissatisfaction in product reviews.

Frictionless checkout

A seamless payment process that minimizes steps and waiting time, often using AI and automation. Amazon Go stores allow customers to pick items and leave without traditional checkout.

Loss prevention

AI systems that detect and prevent theft or fraud in retail environments.

AI-powered cameras identifying suspicious behavior in a store.

Spanish.

Role prompting

Gives the AI a persona or perspective.

Instructional Verbs

Clarify task type (eg, summarize, compare, explain)

Format Constraints

Define length, structure, or boundaries (eg, in 15o words, under 12 lines)

Audience Specification

Tailors output to reading level, interest or expertise

Topical Focus

Narrows the subject scope (eg, focus on human activities)

Source and Bias Instructions

Promote responsible, ethical output

Iteration and Reflection

Develop better prompts over time and explain why changes matter

Customer agent

Agente del cliente

Advice

Recomendación

Online-processes

Procesos online

Employee agent

Agente del empleado

Creative agent

Agente creativo

Court agent

Agente judicial

Data agent

Agente de datos

Security agent

Agente de seguridad

Inventory

The goods and materials a business holds for the purpose of resale or production. Example: A clothing store has 500 pairs of jeans in its inventory.

Stockouts

When an item is out of stock and unavailable for sale. Example: A customer wants to buy a popular smartphone, but the store has a stockout and can't fulfill the order.

Real-time inventory visibility

The ability to see current inventory levels instantly across all locations. Example: An online retailer updates its website immediately when a product is sold, showing accurate stock levels.

Warehouse

A storage facility used to hold inventory before it’s distributed or sold. Example: Amazon stores products in large warehouses before shipping them to customers.

Stock transfers

Moving inventory from one location to another. Example: A store transfers 100 jackets from its warehouse to a retail outlet due to high demand.

Customer segments

Groups of customers categorized by shared characteristics. Example: A beauty brand targets customer segments like teenagers, professionals, and seniors.

Shopping patterns

Trends in how and when customers shop. Example: Customers tend to buy more chocolates around Valentine’s Day.

Sourcing

Finding and acquiring products or materials from suppliers. Example: A coffee shop sources its beans from farms in Colombia.

Order sources

Channels through which orders are received. Example: Orders come from a website, mobile app, and physical store.

Fulfillment partners

Third-party companies that help store, pack, and ship products. Example: A small business uses DHL as a fulfillment partner to deliver orders.

Operational costs

Expenses related to running a business. Example: Rent, salaries, and utilities are part of a store’s operational costs.

Sales volume

The number of units sold in a given period. Example: A bakery sells 1,000 cupcakes in a week — that’s its weekly sales volume.

Conversions

When a visitor takes a desired action, like making a purchase. Example: Out of 100 website visitors, 10 buy something — that’s a 10% conversion rate.

Generic

Products not branded or customized. Example: A generic cereal brand costs less than a branded one like Kellogg’s.

Conversion rates

The percentage of users who complete a desired action. Example: If 200 people visit a site and 20 buy something, the conversion rate is 10%.

Customer engagement

Interaction between a brand and its customers. Example: A brand increases customer engagement by replying to comments on Instagram.

Prevalent trends

Popular or dominant patterns in the market. Example: Eco-friendly packaging is a prevalent trend in the food industry.

Store layouts

The design and arrangement of products in a store. Example: Supermarkets place essentials at the back to encourage browsing.

B2B

Transactions between businesses. Example: A wholesaler sells office supplies to a corporate client — that’s B2B.

Seamless

Smooth and uninterrupted experience. Example: A seamless checkout process helps customers buy quickly without issues.

Fraud

Deceptive practices for financial gain. Example: Someone uses a stolen credit card to make a purchase — that’s fraud.

Monitor

To observe and track performance or activity. Example: A manager monitors sales data to identify which products are selling best.

Troubleshoot

Identify, diagnose, and fix problems, especially in systems, devices, or processes.

Example^: The technician had to troubleshoot the printer when it stopped responding to print commands.