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attribution theory
the theory that we explain someones behavior by crediting either the situation or the persons disposition
attribution meaning giving
disposition = persons biology/nature
fundamental attribution error
the tendency for observers, when analyzing others behavior, to underestimate the impact of situation and to overestimate impact of personal disposition
people mainly think about who a person is, not necessarily why they are being like that (situation)
fundamental meaning a base on how something is made, in this case how a belief is formed
peripheral route persuasion
occurs when people are influenced by incidental cues
cues like speakers attractiveness
peripheral nerves are those throughout your body, not just in your brain, so incidental cues normally are different then the ones picked up by your brain
central route persuasion
occurs when interested people focus on arguments and respond with favorable thoughts
gives evidence and arguments that aim to trigger favorable thoughts
occurs when people are naturally analytical or involved in the issue
because it is more thoughtful and less superficial, it is more durable and more likely to influence behavior
foot-in-the-door phenomenon
the tendency for people who have first agreed to small request to comply later with larger request
like if you put ur foot in the pool you are more likely to get your whole body in the pool
done by Chinese captors
cognitive dissonance theory
the theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent
for example when we become aware that our attitudes and our actions clash, we can reduce the resulting dissonance by changing our attitudes
basically we want to reduce conflict in our brain/thoughts
Zimbardo’s Stanford prison experiment
Zimbardo randomly assigned some volunteers to be guards and instructed them to enforce certain rules. Others became prisoners, locked in barren cells and forced to wear prison outfits. For a day, the volunteers self - consciously played their roles. Most guards developed derogatory attitudes, and made cruel and degrading routines. The prisoners broke down, rebelled, or gave up. After 6 days, study ended. Showed how some people succumbed to situation and others didn’t - person and situation interact.
the point was to understand how people behave when assigned roles with changing degrees of authority, showing potential for normal people to have cruel and dehumanizing behavior when placed in a situation that encourages this behavior
examine roles/effects of authority and powerlessness
Asch’s conformity study
as participant in what believe is study of visual perception, take a seat at table with 5 other people. the experimenter asks peopel one by one which of 3 comparison lines is identical to a standard line. you see that it is very easily one line, but eventually the 3rd trial seems as easy but the first person gives what seems is the wrong answer, the next 4 people give the same wrong answer so you get nervous and the experimenter causes you to hesitate but over 1/3 of time these college kids answered wrong with group that answering right alone
conformity: adjusting out behavior or thinking to coincide with a group standard
showed people were likely to conform to group judgement even if it does not align with personal perception
Milgram’s obedience study
you respond to ads for Yale university study of effect of punishment on learning. asks you and another person to draw paper from hat to see who is teacher and who is learner, you draw teacher and sit in front of a machine which has series of labeled switches, the learner is led to another room and strapped to a chair and there is wires that run to your machine. you are given a task: teach and test learned on list of word pairs and if the learner says wrong answer you flip switch to deliver brief electric shock - starting with slight shock and as get more you move to higher voltage. if you continue after 8th switch learner cries and calls shocks painful (moderate shock), 10th shock (strong shock) says get me out of here, you draw back but experiment says continue you resist but experimenter keeps saying to continue. if continue keep hearing learner shriek in pain, at 220 volt learned doesn’t answer and is silent, experimenter keeps pushing to final 450 volt shock
main point: investigate how far normal people would go in obeying an authority figure, even when it involved harming someone
showed that many people were willing to give what they thought were electric shocks to someone, despite them screaming, when told to do so by an authority figure
social facilitation
improved performance on simpler or well-learned tasks in presence of others
facilitation meaning do so do tasks
last word is longer than first so get better as have more people
social loafing
tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal then when individually accountable
people want best for them (do better when alone than in group)
you are basically lazy when social, like a loaf of bread just sits there
deindividuation
the loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity
lose sense of personal identity
like what happens when people move to a popular friend group try to act cooler that who they really are
group polarization
the enhancement of a groups prevailing inclinations through discussion within the group
talking about an issue → having stronger opinion about it
polarize = strong view, very one sided
groupthink
the mode of thinking that occurs when the desire for harmony in a decision making group overrides a realistic appraisal of alternatives
people just want to agree, do not care for what
literally the name: think in a group
norms/social norms
an understood rule for accepted and expected behavior
prescribe “proper” behavior
like women in old times norm was to be a stay at home mom and clean the house, couldn’t get an out of house job
just-world phenomenon
the tendency for people to believe the world is just and that people therefore get what they deserve and deserve what they get
just meaning like a just legal system
like karma and the golden rule
ingroup bias
the tendency to favor our own group
ingroup: “Us” - people with whom we share a common identity
in meaning in our own area
bias meaning like one group over another, in this case our group
scapegoat theory
the theory that prejudice offers outlet for anger by providing someone to blame
someone is the scapegoat (unfair person to blame)
prejudice: unjustifiable and usually negative attitude toward a group and its members, normally involved stereotyped beliefs, negative feelings, and a predisposition to discriminatory action (cognitive in nature)
other-race effect
the tendency to recall faces of ones own race more accurately than faces of other races
also called cross-race effect or own-race bias
more pronounced in adults but developed in infancy
bystander effect
the tendency for any given bystander to be less likely to give aid if other bystanders are present
think of the movie clips from health class in elementary school
people think that someone else is going to help so they do not help
social-responsibility norm
an expectation that people will help those needing their help, even if the costs outweigh the benefits
responsibility to help people
like subway hero Wesley Autrey who jumped in subway to protect man having a seizure
social trap/prisoner’s dilemma
situation in which the conflicting parties, by each rationally pursuing their self-interest rather than the good of the group become caught in mutually destructive behavior
harm collective well-being by pursuing out personal interests
they just hurt each other and themselves because to selfish to adapt to others POV
mirror-image perceptions
mutual views often held by conflicting people, as when each side sees itself as ethical and peaceful and views the other side as evil and aggressive
has high ego
thinks they are supreme over someone who disagrees with them
self-fufilling prophecy
a belief that leads to its own fulfillment
expectations that influence behavior
A job applicant believes they will fail an interview so doesn't prepare well enough or performs bad during the interview, making their initial belief come true
superordinate goals
shared goals that override differences among people and require their cooperation
see themselves as one group, not competing people
like a group project in school or sport
actor-observer bias
humans tend to attribute their own behavior to situational factors, while attributing the behavior of others to their personality or character
often blame external situations for our mistakes, while blaming someone else’s mistakes to their flaws
making themself seem better than other people and pushing other people down
altruism
behaviors that benefit another person, at a cost to the person doing it, without any expectation of reward or reciprocity
selfless concern for others, people who have a desire to help.
prioritize welfare of others over their own
base-rate fallacy
a cognitive bias where people tend to overestimate the likelihood of a specific event occurring, while neglecting the overall base rate or probability of that event in the broader population
you forget how common something is and only pay attention to the details
base rate = how common something is
diffusion of responsibility
the diminished sense of responsibility often experienced by individuals in groups and social collectives
The diffusion has been proposed as a possible mediator of a number of group-level phenomena
diffusion = getting rid of responsibility
door-in-the-face technique
a two-step procedure for enhancing compliance in which an extreme initial request is presented immediately before a more moderate target request
Rejection of the initial request makes people more likely to accept the target request than would have been the case if the latter had been presented on its own
persuasion tactic where start with a large request which is most likely to be rejected, followed by smaller request that you want the person to agree to
elaboration likelihood model
a dual-process theory of persuasion that explains how individuals process information and change their attitudes.
2 processes:
central route
peripheral route
explains how attitudes form plus change
ethnocentrism
the belief that your own cultural or ethnic group is superior to other cultural or ethnic groups
big thing in history with Europeans
ethno = ethnicity, center meaning center of attention so supremacy
false consensus effect
cognitive bias where individuals overestimate the extent to which others share their beliefs, attitudes, and behaviors
assuming own views are more common than they actually are
consensus = agreement and false meaning agreement is not true
Latane and Darley decision tree
describe a five-step process during bystander situations:
potential emergency (a) captures the attention of the individual
(b) who evaluates the emergency
(c) decides on responsibility
and (d) belief of competence
and (e) makes the decision to help or not
model that explains how people decide whether or not to help in an emergency
5 words in name so 5 steps
Mere exposure effect
repeated exposure to a stimulus increases liking or preference for it
suggests familiarity can lead to greater liking
exposure to meerkats repeatedly would make me like them
out-group homogeneity bias
a cognitive bias where people perceive members of an out-group as more similar to each other than members of their own in-group
more diversity in own group, out group = same (homo)
out-group = a group they are not part of
self-serving bias
attributing our successes to our efforts but attributing our failures to external factors/other people
like saying I did well in a gymnastics meet because of my hard work but I did bad because the lights in the gym were to bright
there is bias towards yourself, to favor things to make yourself look good
social influence theory
the way people are affected by others thoughts, feelings, and actions, leading to changes in their behavior, opinions, or beliefs
shapes how people think and act
like how peer pressure influences people
social reciprocity norm
a social rule that people should return favors and other acts of kindness
like golden rule
like if my friend drove me to practice, I should drive her to practice sometime to return the favor