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Shutdown Price
-The shutdown price is the minimum price at which a firm covers its variable costs in the short run.
--If the market price falls below the shutdown price, the firm stops production temporarily to minimize losses
Short-run decision
-If (AR) P ≥ AVC → produce to cover some fixed costs (minimize loss).
-If (AR) P < AVC → shutdown → produce nothing to avoid making larger losses.
formula
Shutdown Price=Minimum Average Variable Cost (AVC)
AVC = VC ÷ Q
Graphically where is the shutdown point
Graphically, the shutdown price is the point where the market price intersects the minimum of the AVC curve.
draw diagram
Short-run vs Long-run
-Short-run → shutdown occurs if price < AVC.
-Long-run → firm exits the industry if price < Average Total Cost (ATC)
Importance / Uses
-Firm Decision-making
--Determines whether to continue production -during low prices.
--Helps minimize losses in the short run.
-Market Analysis
--Shows the lowest sustainable price for producers.
--Helps understand supply responsiveness in the short run.
-Government Policy
--Useful in predicting effects of price floors, subsidies, or minimum prices.
Evaluation
-Depends on cost structure → firms with low variable costs can survive lower prices.
-Time horizon matters → short-run losses may be acceptable if prices are expected to rise.
-Market conditions → in perfectly competitive markets, shutdown decisions are clear; in monopoly or oligopoly, other strategic factors may influence the decision.