Principles & Elements of Design Worksheet

Balance

The visual weight of elements on a page.

Movement

The path the viewer’s eye takes through the artwork.

Contrast

Differences between elements such as color, texture, and size.

Unity

A sense of harmonious agreement among elements.

Focal Point

The main element in a design that is emphasized, which typically stands out the most.

Line

An element of design that expresses length and direction.

Shape

A two-dimensional enclosed space in a design.

Pattern

A repeating unit of shape or form in a design.

Color

The attribute of visible light from red to violet.

Texture

The surface appearance and tactile quality, such as smooth, rough, soft, or hard.

Proportion

The relative size and scale of various elements in a design.

Value

The darkness or lightness of a color.

Typography

The element of design primarily used in references to text.

White Space Management

The effective management of the white spaces in a design.

Organization

The principle that establishes elements aren't placed randomly.

Harmony

When every item in a design supports a central theme.

Cohesion

What is achieved in a design when all parts relate well with each other.

Scale

The sizes of elements in a design.

Visual Connection

The visual or narrative connection of elements.

Interrelationships

The principle that takes into account how each element affects other elements.