Unit 6. STRATEGY AND CHANGE

cob2

clientele (n) /,kliːən'tel/

all the customers or clients of a shop, restaurant, organization, etc: khách hàng

complement (v) /'kɒmplɪment/

to add to something in a way that improves it or makes it more attractive: bổ sung

cross-promotion

(n) /krps prə mən/ a set of advertisements or other activities that are designed to help a company sell two different products, or to help two companies sell their products or services together: hợp tác quảng cáo

edge (n) /edʒ/

a slight advantage over somebody / something: ưu thế

exposure (n) /ɪk'spəʊʒə(r)/

the attention given to someone or something by TV, newspapers, magazines etc: sự tiếp xúc, sự chú ý từ truyền thông

outstanding (adj) /aʊt'stændɪŋ/

extremely good; excellent: xuất sắc

premium (adj) /'priːmiəm/

very high (and higher than usual); of high quality: cao cấp

agile (adj) /'ædʒaɪl/

used to describe a flexible way of working focused on goals: linh hoạt

align (v) /ə'laɪn/

to change something slightly so that it is in the correct relationship to something else: căn chỉnh

barista (n) /bə'riːstə/

a person who works in a coffee bar: nhân viên pha chế

capture (v) /'kæptʃə(r)/

to make somebody interested in something: thu hút

cater (v) /'keɪtə(r)/

to provide the things that a particular type of person wants: phục vụ

substitute (n) /'sʌbstɪtjuːt/

a person or thing that you use or have instead of the one you normally use or have: người hoặc vật thay thế

turnover (n) /'tɜːnəʊvə(r)/

the rate at which employees leave a company and are replaced by other people: tỷ lệ nhảy việc, tỷ lệ nhân viên bị thay thế

untapped (adj) /ˌʌn'tæpt/

available but not yet used: chưa khai thác

venture (v) /'ventʃə(r)/

to risk losing something valuable or important if you are not successful at something: mạo hiểm

downsize (v)

to reduce the number of people who work in a company to reduce costs: thu nhỏ (quy mô)

restructure (v)

to organize something such as a system or a company in a new and different way: tái cấu trúc

upgrade (v)

to improve the condition, quality, or efficiency of something: nâng cấp, cải tiến

downgrade (v)

to reduce somebody/something to a lower rank or level: hạ cấp, giảm chất lượng

relaunch (v)

to present a product again in a different way in order to increase sales: phát hành lại, ra mắt lại

deregulate (v)

to free a trade or business activity from government controls and restrictions: bãi bỏ quy định

relocate (v)

to move to a new place to work or operate: di dời

retrain (v)

to teach somebody a new skill so that they can do a different job: đào tạo lại

reassess (v)

to consider something again, especially in order to change a decision: đánh giá lại

decentralize (v)

to move the control of an organization or government from a single place to several smaller ones: phân quyền, phân tán quyền lực

prospect (n)

the possibility or likelihood of some future event occurring: triển vọng, khả năng thành công

disruptive (adj)

innovatively altering or destroying an existing market, industry, or technology: mang tính phá vỡ, cách mạng

acquisition (n)

an asset, object, or company bought or obtained: sự mua lại, thâu tóm