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Confirmation Bias
people seek out information that confirms their beliefs
Hindsight Bias
acting as if you knew something was going to happen before it did
Overconfidence
too much confidence in your own abilities
Empirical Evidence
observational experiment, results obtained with objective data
Scientific Method
systematic approach to psychology, research questions, hypothesize, answer
Hypothesis
specific testable prediction about the variables
Falsifiable
chance results will prove hypothesis wrong
Peer Review
experts review your work before publishing it
Replication
it must be possible to replicate results
Research Design
the plan that outlines the study
Methodology
systematic procedures used to conduct research
Quantitative Data
number based data, precise, gather specific information
Qualitative Data
non numerical data like interviews or observations, gives deeper insight on subject
Survey
technique where data is given from self-reported assessments
Wording Effect
effect where biased wording in questions can give skewed answers from subjects
Social Desirability Bias
wanting to be socially liked can bias results subjects give
Naturalistic Observations
observe real groups without interference
Case Study
in depth examination of a group/person/phenomenon
Cross sectional
study many people at once and compare their results
Longitudinal
study fewer people over an extended period of time
Likert Scales
scale where you pick your level of agreement, transitioning from “strongly agree” to “strongly disagree”
Third Variable Problem
there could be other factors at play, there’s a variable that has not been accounted for in an experiment
Scatterplot
graph used to show correlational research, scattered dots
Correlation Coefficient
ranges from -1 to +1, represented by “r”, shows strength and direction between 2 things
Positive Correlation
scatterplot goes right, when one variable increases the other decreases
Negative Correlation
scatterplot goes left, when one variable increases the other decreases
Experimental Method
method where you instigate cause and effect, variables are fully controlled
Independent Variable
variable manipulated by the researcher
Dependant Variable
variable that is observed and measured for changes
Confounding Variable
variable that is not accounted for, can skew data
Experimental Group
group experimented on
Control Group
group not exposed to independent variable, baseline to compare experimental group to
Placebo Effect
people in the control group believe they’re in the experimental group, experience improvement because they think they’re receiving treatment
Experimental Bias
researcher has certain expectations that affect results
Single-Blind Study
participants of an experiment don’t know what group they’re in, but researchers do
Double-Blind Study
neither the researchers or participants know what group anyone is in
Sample
small subset of individuals meant to represent bigger population
Representative Sample
sample specifically picked to best represent a demographic
Random Sample
randomly selected sample of people, no researcher bias
Sample Bias
bias where a sample is not representative of the larger population, has inaccurate results
Generalizability
the extent to which results of a sample can apply to a larger population