econ chapter 5

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20 Terms

1

what is elasticity?

Elasticity is a measure of how much the quantity demanded or supplied of a good responds to changes in price or income. It indicates the sensitivity of consumers or producers to price changes.

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2

what does the price elasticity of demand for a good measure?

it measures how willing consumers are to buy LESS of it as prices RISE

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3

what are the rules of thumb for price elasticity?

Generally, if the price elasticity is greater than 1, demand is elastic, meaning consumers are sensitive to price changes; if it is less than 1, demand is inelastic, indicating consumers are less responsive to price changes.

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4

availability of close substitutes and price elasticity

goods with close substitutes have more elastic demand

  • it is easier to switch one good with another

goods that don’t have close substitutes have less elastic demand

  • there is no good replacement — people will keep buying the good

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5

necessities and luxuries with price elasticity

true necessities are less elastic

  • consumers will buy them regardless of price changes

luxuries are more elastic

  • consumers will stop buying them if they get more expensive (think watches and purses)

this does depend on a buyer’s preference

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6

definition of the market and price elasticity

a more narrowly defined market are more elastic

  • there are more substitutes, people are less likely to stick to the product if the price goes up

broader markets are less elastic

  • there are less substitutes, people are more likely to stick to the broad category

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7

time and price elasticity

demand becomes more elastic over time

  • as time goes on, people will find more and more substitutes

demand is less elastic in the short term

  • quantity demanded only falls slightly in the first few months

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8

what does a larger price elasticity imply

greater responsiveness of quantity demanded to price changes

  • the larger the price elasticity of demand is, the more sensitive consumers are to price fluctuations

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9

midpoint method formula

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10

demand curves and elasticity

  • The flatter the demand curve at a given point, the greater the price elasticity of demand

    • The steeper the demand curve at a given point, the smaller the price elasticity of demand

  • inelastic curves look like the letter I (a vertical line)

    • perfectly elastic is a horizontal line (tiny changes in price leads to huge changes in the quantity demanded

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11

what is total revenue

the amount paid by buyers and received by sellers of the good

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12

how will total revenue change as you move along the demand curve?

inelastic: increase in price = increase in total revenue

elastic: increase in price = decrease in total revenue

  • when demand is inelastic (price elasticity less than one) — price and total revenue moves in the same direction: if price increases, total revenue increases

  • when demand is elastic (price elasticity greater than one) — price and total revenue move in opposite directions: if price increases, total revenue decreases

    • unit elastic (price equals to one) — total revenue remains constant when price changes

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13

is the elasticity the same if the slope of a linear demand curve is constant?

no

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14

what is income elasticity of demand?

it measures how quantity demanded changes as consumer income changes

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15

what do higher/lower income elasticities mean?

higher income = higher quantity demanded

  • normal goods = more positive income elasticities

  • inferior goods = more negative income elasticities

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16

How does the quantity demanded of one good respond to a change in the price of another? and how do you calculate it?

  • Substitute goods (goods that are typically used in place of one another) = positive cross-price elasticity

  • Complement goods (goods that are used together) = negative cross-price elasticity

    • ex) increasing the price of computers reduces the quantity of software demanded

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17

what does price elasticity of supply measure?

how much the quantity supplied responds to changes in the price

  • Supply is elastic if – quantity supplied responds substantially to price changes

  • Supply is inelastic if – quantity supplied only responds slightly

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18

what does price elasticity of supply depend on?

the flexibility of the sellers to change the amount they produce

  • something you can’t make more of or change the manufacturing as much is more inelastic (like land)

  • manufactured goods are more elastic (you can run factories more in response to higher prices)

time

  • supply is more elastic in the long run versus the short run

    • in the short run, it is hard to make changes to production, but in the long run, you can change lots of things (build new factories, new firms can enter a market)

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19

how do you calculate price elasticity of supply

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20

explain the difference between supply curves

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