GILT 3310

Globalization

the process of making all of the necessary technical, financial, managerial, personnel, marketing, and other enterprise decisions necessary to facilitate international business.

Internationalization

the process of ensuring at a technical/design level that a product can be easily localized. an internationalized product doesn’t need any adjustments since they should have been completed entirely (ex: text expansion, date format, holidays, etc.) therefore accessibility needs to be a language priority in design.

Localization

the process of modifying products/services to account for differences in distinct markets. when localizing a product, you need to focus on the local market (website, names, even fill out forms need to be changed and accomodated; this excludes brand names and products since there isn’t a translation difference)

GILT

globalization, internationalization, localization, translation