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Strategic alliances
Voluntary agreements of cooperation between firms
Contractual (nonequity-based) alliances are
Associations between firms that are based on contracts and do not involve the sharing of ownership. I
Contractual (nonequity-based) alliances include
co-marketing, research and development (R&D) contracts, turnkey projects, strategic suppliers, strategic distributors, and licensing/franchising.
Equity-based alliances are
based on ownership or financial interest between the firms.
Equity-based alliances include
strategic investment (one partner invests in another), cross-shareholding (each partner invests in the other), and JVs (joint ventures) (the establishment of a new legally independent entity whose equity is provided by two or more partners)
Strategic investment
one partner invests in another
cross-shareholding
each partner invests in the other
acquisition
transfer of the control of operations and management from one firm (target) to another (acquirer), the former becoming a unit of the latter.
merger
combination of operations and management of two firms to establish a new legal entity
Impact of these formal institutions on alliances and acquisitions can be found in
antitrust concerns and entry mode requirements.
RESOURCES AND ALLIANCES VALUE Alliances must create value by
reducing costs, risks, and uncertainties
real option
investment in real operations as opposed to financial capital
RESOURCES AND ALLIANCES RARITY relational (or collaborative) capabilities have the
ability to successfully manage interfirm relationships
RESOURCES AND ALLIANCES Imitability occurs at
firm level (resources and capabilities may be imitated by partners) and alliance level (trust and understanding among partners)
RESOURCES AND ALLIANCES ORGANIZATION
alliance relationships are organized in a way that is difficult to replicate
RESOURCES AND ACQUISITIONS VALUE
70% of acquisitions fail.
acquisition premium
the difference between the acquisition price and the market value of target firms
RESOURCES AND ACQUISITIONS RARITY must have
rare and unique skills that enhance the overall strategy
RESOURCES AND ACQUISITIONS IMITABILITY
small number of firms have mastered the art of post-acquisition integration
RESOURCES AND ACQUISITIONS ORGANIZATION
to take advantage of the benefits while minimizing the costs
Strategic Fit
the effective matching of complementary strategic capabilities
organizational fit
the similarity in cultures, systems, and structures
Influences alliance performance (4)
equity, learning and experience, nationality, and relational capabilities
How equity influences alliance performance
greater equity stake means that a firm is more committed
How learning and experience influences alliance performance
learning is abstract, so experience is often used as a proxy because it is easy to measure, but may not enhance performance
How nationality influences alliance performance
dissimilarities in national culture may create strains in alliances
How relational capabilities influences alliance performance
firm specific and difficult to codify and transfer, may make or break alliances
motives for acquisition (3)
Synergistic, Hubristic, Managerial
synergistic motives
leverage superior resources, access complementary resources, add value
hubristic motives
reduce value, may unknowingly or knowingly overpay for targets
Managerial motives
managers' desire for power, prestige, and money reduce value
Hubris
overconfidence in one's capabilities
acquisitions fail because of
pre-acquisition and post-acquisition phases
pre-acquisition phase problems
hubris and/or managerial motives, firms overpay targets, acquiring international assets
post-acquisition phase problems
do not analyze organizational fit with targets, fail to address the concerns of multiple stakeholders, pay inadequate attention to people issues
MNEs confront two sets of pressures
cost reduction and local responsiveness dealt with in the integration-responsiveness frame work
integration-responsiveness frame work
allows managers to deal with the pressures for both global integration and local responsiveness
Cost pressures
call for global integration
local responsiveness
The need to be responsive to different customer preferences around the world
Theodore Levitt
started the movement to globalize offerings
Four Strategic Choices
1. Home Replication
2. Localization
3. Global Standardization
4. Transnational
Home replication strategy (international or export strategy)
duplicates home-country based competencies in foreign countries including production scales, distribution efficiencies, and brand power.
Home replication strategy in manufacturing
shown in an export strategy
Home replication strategy in services
done through licensing and franchising.
Home replication strategy advantages
easy to implement
Home replication strategy disadvantages
lacks local responsiveness because it focuses on the home country
Localization (multidomestic) strategy
focuses on a number of foreign countries/regions, each of which is regarded as a stand-alone local (domestic) market worthy of significant attention and adaptation.
Localization (multidomestic) strategy advantages
Maximizes local responsiveness
Localization (multidomestic) strategy disadvantages
high costs due to duplication of efforts in multiple countries, too much local autonomy
global standardization strategy
the development and distribution of standardized products worldwide in order to reap the maximum benefits from low cost advantages
global standardization strategy advantages
MNE pursuing a global standardization strategy is not limited to its major operations at home
Centers of Excellence
subsidiaries explicitly recognized as a source of important capabilities, with the intention that these capabilities be leveraged by and/or disseminated to other subsidiaries
Worldwide (or global) mandate
a charter to be responsible for one MNE function throughout the world
global standardization strategy disadvantages
sacrifices local responsiveness
Transnational Strategy
endeavors to be simultaneously cost efficient, locally responsive, and learning driven around the world.
Transnational Strategy advantages
Innovations not flow from the home country to host countries and visa versa
Transnational Strategy disadvantages
organizationally complex and difficult to implement
Four Organizational Structures
1. International Division (Home Replication)
2. Geographic Area (Localization)
3. Global Product Division (Global Standardization)
4. Global Matrix (Transnational)
International Division (Home Replication)
used when firms initially expand abroad, then phased out
International Division (Home Replication) disadvantages
1. foreign subsidiary managers are not given sufficient voice relative to the heads of domestic divisions
2. he international division serves as a silo whose activities are not coordinated with the rest of the firm
Geographic area structure (localization strategy)
organizes the MNE according to different geographic areas
Geographic area structure (localization strategy) disadvantages
beinglocally responsive can encourage the fragmentation of the MNE into fiefdoms.
Global product division structure (global standardization strategy)
assigns global responsibilities to each product division. highly responsive to pressures for cost efficiencies, because it allows for consolidation on a worldwide basis and reduces inefficient duplication in multiple countries. difficult to deliver.
Global product division structure (global standardization strategy) disadvantage
local responsiveness suffers, can be alleviated by a global matrix structure
relationship between strategy and structure
1. Strategy usually drives structure.
2. structure also drives strategy
3. Neither strategy nor structure is static.
external relationships
MNEs are subject to the formal insti- tutional frameworks erected by various home-country and host-country governments
internal relationships
How MNEs are governed is determined by various formal and informal rules of the game. Formally, organizational charts specify the scope of responsibilities for various parties. Informally, organizational norms, values, and networks
Subsidiary initiative
the proactive and deliberate pursuit of new opportunities by a subsidiary to expand its scope of responsibility
organizational culture
The collective programming of the mind that distinguishes members of one organization from another.
knowledge management
the structures, processes, and systems that actively de- velop, leverage, and transfer knowledge. depends on IT and informal social relationships within the MNE
Two categories of knowledge
explicit knowledge and tacit knowledge
explicit knowledge
codifiable— it can be written down and transferred with little loss of richness and all of the knowledge captured, stored, and transmitted by IT is explicit.
tacit knowledge
noncodifiable, and its acquisition and transfer require hands-on practice
Human Resource Management (HRM)
Activities that attract, select, and manage employees.
four main areas of HRM
1. staffing
2. training and development,
3. compensation and performance appraisal
4. labor relations
Staffing
HRM activities associated with hir ing employees and filling positions
host-country nationals (HCN)
individual from the host country who works for an MNE, majority
Parent-country nationals (PCNs)
come from the parent country of the MNE and work at its local subsidiary.
Third-country nationals (TCNs)
come from neither the parent country nor the host country
three primary approaches for making staffing decisions
Ethnocentric, Polycentric,and Geocentric Approaches
ethnocentric approach
the norms and practices of the parent company by relying on PCNs
polycentric approach
he norms and practices of the host country
geocentric approach
finding the most suitable managers, who can be PCNs, HCNs, or TCNs
Expatriation
leaving one's home country to work in an other country
Expatriate failure can be measured in three ways
premature re-turn, unmet business objectives, and unfulfilled career development objectives
Training and development programs focus on two groups
expatriates and HCNs
repatriation
the process of returning to the expatriate's home country after an extended period overseas
psychological contract
informal understanding of expected delivery of benefits in the future for current ser vices
Performance appraisal
evaluation of employee performance for the purpose of promotion, retention, or ending employment
Three related issues are
1. compensation for expatriates
2. compensation for HCNs
3. performance appraisal
going rate approach
pays expatriates the prevailing (going) rate for comparable positions in a host country
balance sheet approach
balances the cost of living differences relative to parentcountry levels and adds a financial inducement to make the package attractive
two advantages of the balance sheet approach
1. there is equity between assignments for the same employee
2. facilitates repatriation
three disadvantages of the balance sheet approach
1. cost
2. great disparities between expatriates (especially PCNs) and HCNs
3. organization ally complex to administer
labor relations
a firm's relations with organized labor (unions) in both home and host countries
Corporate social responsibility (CSR)
Consideration of, and response to, issues beyond the narrow economic, technical, and legal requirements of the firm to accomplish social benefits along with the traditional economic gains that the firm seeks.
stakeholder
any group or individual who can affect or is affected by a firm's actions
global sustainability
the ability to meet the needs of the present without compromising the ability of future generations to meet their needs
Primary stakeholder groups
Constituent on which a firm relies for its continuous survival and prosperity.
Secondary stake holder groups
groups or individuals who can indirectly affect or are indirectly affected by a firm's actions