Digital Society

post fordism

• information processing and information jobs

post modernity

• information flow and increased symbolic complexity

network society

• connected people - how people are being connected to exchange information

control revolution

• technological changes, information processing and communication

era if mediatization

• (digital) media are ever-present; new forms of communication

post- digital state

• technology is ubiquitous and no longer new

crucial transformation

separation of thought

first computer programmer

ada lovelace

convergence

provided new forms of production and community when the information society replaced post industrial society

narrowcasting

targeting niche audiences

packet switching

every message is broken into pieces then put together @ endpoint

mosaic

first web browser made publicly available

types of embeddedness

1. sensorial

2. symbolical

Remediation

we are absorbing media and repurposing them in other other forms of media

immediacy

immersion to the point of forgetting about mediated aspects

hypermediacy

interface allows you to interact with it very easily, it allows you to change things and maybe customize or individualize it

mediatization

media “an increasingly entangles part of our reality”

media logic

processual framework through social action occurs

post- digital vs deep mediatization

post-digital state- when digital media are no longer new and exciting (ubiquitous)

deep mediatization - predicted future state here, which is when media are ever present

persistence

content remains online indefinitely

replicability

digital content can be copied and shared easily

scalability

messages can reach a large audience quickly

searchability

people can find information and individuals with ease

unintended audiences

messages can be seen by people outside the intended group

imagined communities

social groups where members feel a shared identity despite not knowing each other personally

persuasion

an experience designed to change attitudes, behaviors, or both

MIP (mass interpersonal persuasion)

differs from viral adaption because viral adoption only includes persuasive experience and social distrubution