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rhetoric
the art and study of using language effectively and persuasively
loaded words
words that convey strong emotion
bandwagon fallacy
the idea that your position must be true because everyone already agrees with you
testimonial appeal
stating that one has the support of several important people
repetition
the drilling into people's minds of certain words or phrases that you want the crowd to remember
paralipsis
the art of claiming that you will not discuss something that you actually intend to discuss
aposiopesis
the act of pretending to break down or of being unable to continue due to strong emotion
rhetorical questions
asked for effect rather than from a desire for an answer
chiasmus
a verbal pattern in which the second half to the expression is balanced against the first but with parts reversed
self-deprecation
a form of speech in which a speaker makes jokes or belittling remarks about himself, him shortcomings, or his culture to gain sympathy from the audience
verbal irony
to say one thing and mean something else
parallelism
similarity of structure in a pair or series of related words, phrases, or clauses
antithesis
sharply contrasting ideas are paired or juxtaposed in a balanced or parallel phrase or grammatical structure