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social cognition
how we perceive, think about and use information to understand and make judgements about ourselves and others in social situation
snap judgements
quick impressions based on a ‘snapshot’ of information often formed from limited information influencing our perceptions
person perception
refers to mental processes we use to think about other people and make a judgement about others, influencing our understanding of their characteristics
physical cues
the way people look and act which influence our first impressions of others e.g appearance/ behavior ( more accurate impression of someone reflects personality traits
attractive people perceived as …
more popular and less anxious
halo effect
the cognitive bias where a positive impression of a person influences how we perceive their other traits as positive
reverse halo effect
incorrect assumption that a positive characteristic indicates the presence of negative characteristics
horn effect
incorrect assumption that negative characteristics indicates the presence of more negative characteristics
paul ekman
salience
refers to any personal characteristic that is distinctive, therefore attracts attention
social categorization
continuely place each other into different groups based on common characteristics
attribution
is the process of how we explain the cause of our own or other’s behavior
internal attribution
is an explanation of behaviour due to the characteristics of the person involved( personality attitude)
external attribution
explanation of behavior due to factors associated with the situation the person is in
fundamental attribution error
tendency to overestimate the influence of personal factors and underestimate the impact of situational factors on other people’s behavior
saliency bias
person is standing out in your visual scene because of behavior that is salient whilst the situation is barely noticeable in the background
just-world theory
if a person believes bad things happen to bad people and good things happen to good people
actor-observer bias-
refers to our tendency to blame our behavior on external factors and blame other’s behavior on internal factors
self-serving bias
tendency to take credit for our successes and deny responsibility for failure
attitude
an evaluation ( positive, negative, neutral) a person makes about an object, person, group or issue and must be consistent to be called attitudes
tri-component model of attitudes
proposes that any attitude has 3 related components- affective, behavioral and cognitive components ( ABC attitudes)
affective component ( tri)
attitude that refers to emotional reactions based on a judgement, positive response(liking) negative response (disliking) or neutral response (lack of interest)
behavioural component( tri)
an attitude that refers to the way an attitude is expressed through our actions
cognitive component (tri)
attitude that refers to the beliefs we have about an object, person, group or issue. Our beliefs are linked to what we know about the world
stereotype
generalization about the personal characteristics of the members of a social group
stereotyping
fitting people into a category based on what we know about them
primary effect
whereby the initial impression we form of a person is more influential than any later information obtained
social stigma
refers to the disapproval of an individual/ group based on characteristics that society perceives as unacceptable or different
prejudice
unfair negative attitudes towards a group
in-group
the group you belong to (us)
out-group
people outside of your group ( them)
dissonance
lack of agreement
cognitive dissonance
an unpleasant psychological feeling that occurs when a person’s behavior conflicts with their beliefs, attitudes or other cognitions
rationalization
making excuses to justify behavior and reduce dissonance
cognitive bias
an error in judgement and decision-making caused by a distorted way of thinking happens naturally, occurs without awareness
anchoring bias
tendency to rely heavily on the first piece of information received ( the anchor) when making decisions
attentional bias
tendency to focus on certain information while ignoring other relevant information
conformation bias
tendency to seek, interpret and remember information that supports existing beliefs while ignoring contradictory evidence
false consensus bias
tendency to overestimate how much people are like them in terms of personal characteristics and behaviors
hindsight bias
tendency to believe, after an event was happened, that you knew the outcome all along
misinformation bias
when information learned after an event change’s a person’s memory of the original event
optimism bias
tendency to overestimate positive outcomes and underestimate negative outcomes for your self
dunning-Kruger effect
people with low knowledge or skill in an area tend to overestimate their ability
heuristics-
a strategy for solving a problem or making a decision that is based on experience with similar types of problems but can’t guarantee a “correct outcome.”
availability heuristic
making a judgement based on how easy examples come to mind
represantiveness heuristic
judging something based on how much it matches your stereotype or mental image
affect heuristic
making decisions based on your emotions at the time
prejudice ( attitude)
negative attitude towards another person or social group, formed in advance before having experience with that person or group
characteristics of prejudice
-believe their group is superior
-believe the other group is different and doesn’t belong
-believe their group is more powerful
-fear the other group may gain power(insecure)
old- fashioned predjuice
open and obvious, direct prejudice
modern prejudice
more stable and hidden prejudice
explicit prejudice
conscious prejudice that person is aware of
implicit prejudice
unconscious prejudice that happens automatically
discrimination ( behaviour)
when a person or social group is treated differently than others
negative discrimination
negative unfavorable treatment of a person or group
positive discrimination
favorable treatment aimed at helping people who have experienced discrimination gain equal opportunities
direct discrimination
when someone is treated unfavorably because of a personal characteristic but is protected by the law ( age,sex,race,religon,disability)
indircet discrimination
occurs when treating everyone the same way disadvantages someone because of a personal characteristic
intergroup contact ( way to reduce prejudice)
increasing direct contact between groups that are prejudiced against each other to reduce prejudice
contact hypothesis ( allport 1954, ways to reduce prejudice)
theory that close, ongoing, direct contact between groups can reduce prejudice by breaking down stereotypes
extended contact (ways to reduce prejudice)
reducing prejudice through indirect contact with members of another group overtime
mutual interdependence ( ways to reduce prejudice)
when groups must work together and depend on each other to achieve a goal
superordinate goal (ways to reduce prejudice)
a goal that cannot be achieved by achieved by one group alone and requires status and importance
cognitive intervention(ways to reduce prejudice)
strategy, that changes how people think about a prejudiced group by challenging stereotypes
anti-discrimination laws
-make discrimination illegal
-reduce observable discrimination
-help protect minority groups
-laws alone do not completely eliminate prejudice
education and media
-increase awareness of prejudice and discrimination
-challenge stereotypes
stigma
a strong negative feeling or unfair judgment that a society places on a person or group because of a particular trait, condition, or behavior
paul ekman ( facial expressions)
used cross- cultural studies - says all people understand facial expressions